January 17, 2007
Using AutoResponders
If you are not using an autoresponder for your online business, you really need to start if you plan to have any success at all. I’m not talking about using them to spam people on a daily basis.
Without an autoresponder you have no way of following up with any kind of submission that your visitors may make. Following up to a request immediately is very important to your online business. It tells your visitors that you have a good customer service and lets them know that you have received their request instead of wondering whether or not you will respond to their request or not. An autoresponse will tell them right from the beginning that you intend to reply.
There are autoresponder accounts that you can signup for on the web. The thing with these accounts is that you have to pay a monthy fee for them and if anyone complains about spam, your account will be terminated without notice. It is better to purchase an autoresponder and set it up on your own domain if possible. You can buy one for a relatively low cost and the nice thing about it is you won’t have to pay ever again.
What you will want is an autoresponder that will allow you to setup multiple follow-ups to your subscribers. A good autoresponder will allow you to setup an unlimited amount of follow-up email responses and enable you to set a date and time for when the follow-ups will be sent. There are cheap or even free autoresponders out there however, they will not do what every marketer needs them to do which makes them useless.
AutoResponse Plus is an excellent autoresponder that will do everything that you could ever expect it to do. You can get it for less than two hundred bucks and you install it on your own domain server. The software is yours, not someone else’s. It is pretty easy to install. You just need to make a few changes to the script so that the software points to your domain server. You can also have it installed for you for an additional cost. I don’t think you’ll need to do that because there are full instructions on how to install the script and get it up and running on your server. If you follow the directions you shouldn’t have any problem installing the script.
I use AutoResponse Plus and never have had a problem with it. I am not trying to sell you anything here. I am not affiliated with AutoResponse Plus in any way and I will not get a commission from any sales referred by me. I’m just giving you information on a good tool that I use myself. If you are going to use an autoresponder, you want the best quality for the money. You can also run a google search as well to find additional follow-up autoresponders. The important thing to keep in mind is that you want to get an autoresponder that will fulfill all of your present, and future, marketing needs. Make sure that you compare apples to apples when choosing an autoresponder. Here’s the Url to the AutoResponse website in case you are interested. http://www.arpros.com
So, if you are not using an autoresponder that will send your follow-up messages for you, you really should get one because you are leaving a lot of money on the table everyday you go without it.
[…] Your newsletter or ezine would be loaded into your autoresponder and sent out periodically depending on how often you choose to send your subscribers updates. To get more info on autoresponders go here. You would add your offers to the newsletter or ezine that you send out to your subscribers. […]