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June 21, 2007

The Google Adsense Program

It never occurred to me to explain how the Google adsense program works until I received a few emails from subscribers of this website asking for an explanation of how the Google adsense program works.

The Google adsense program is an offshoot of the Google adwords program. Actually, the Google adsense program could not exist without the Google adwords program.

It would be really difficult to explain the Google adsense program without explaining what the Google adwords program is.

In short, the Google adwords program is a pay per click advertising program. Pay per click is a method of advertising where the advertiser only pays for the ad when someone clicks on it. An advertiser will setup an ad based on keyword bids. The placement of the ad is dependent on what the advertiser bids on the keyword for the ad. The more that the advertiser bids for the keyword, the higher the bid, the higher the placement the ad will be on the google sponsored listings which are displayed to the right of the normal listings on the search results pages. There are other factors that also determine where an adwords ad is placed on Google’s search results pages. You can get more info here.

An advertiser will need to open an adwords account before he or she can use the adwords program. Here’s where an advertiser would need to go to signup.

The Google adsense program runs through what is called the Google content network which is a part of Google’s adwords program. Google’s content network is comprised of websites that display adwords ads.

If you have a website and wanted to display adsense ads on it, you would have to first signup for the Google adsense program and your website would have to be reviewed and accepted by Google before you can display adsense ads on your website. Once approved, you would then place a snippet of code on your website in order to display adsense ads on your website. Once your adsense ads goes live on your website, your website then becomes a part of Google’s content network.

The types of adsense ads that are displayed on websites are based on the content on that website. If a website is about computers, the adsense ads should display computer related ads. The main idea of the Google adsense program is that all ads that are displayed are targeted to the websites visitors interests.

When a visitor clicks on an adsense ad, the owner of the website where the ad is displayed gets paid a percentage of the advertisers bid.

This is just an overview of how the Google adsense program works. Hopefully, this has given you a better understanding of the Google adsense program. You can get more info on the Google adsense program here.

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