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So many marketers don’t use the allintitle when running keyword research either because they don’t know about it or just don’t want to bother doing it.

What the allintitle does is it checks how many web pages have an exact keyword phrase in the title. There is no way that you can determine how competitive a chosen keyword or keyword phrase is unless you know how many people are using that keyword or keyword phrase. Using the allintitle will help you determine how competitive and profitable your keyword will be.

Keep in mind the less competitive a keyword is, the easier it is to get a high ranking on the search engines and the more profitable you will be. If you are using a keyword that 10,000,000 others are using you will have very little chance if any at all of being found and the chances of making money with what you are selling will be a lot harder because there will be too many others selling the same product as you.

Here’s how to determine whether or not your keywords will be too competitive or not. Of course you will have to get a list of your keywords before you can do anything at all. You can run keyword searches using the yahoo keyword tool or the new free wordtracker tool. I’d use the yahoo tool if it’s working because the yahoo tool gives you results by the month where wordtracker gives you them by the day. You can still determine approximately how many clicks a month by multiplying the daily number by thirty days.

Copy and paste the keywords that you find into an excel spreadsheet or any comparable spreadsheet. If you don’t have a spreadsheet notepad will do. Using a spreadsheet will make it easier to organize your keyword list but it is not essential that you use it. It just will be a lot easier using a spreadsheet.

What you want to do is go to Google and type in your keyword phrase using allintitle. Say that you are checking the keyword phrase ‘dog collar’, you would type it in the search like this allintitle:dog collar. To see this example in action Click here. If you look in the top right side of the results you will see that 158,000 web pages are using this keyword phrase in the title. The keyword phrase ‘dog collar’ without looking at how many people have searched that phrase is probably too competitive to use. If you were to make a slight change to that keyword phrase ‘dog collar’ and make it ‘dog shock collar’ you will get a very different result. Click here to see the results for dog shock collar. As you can see the results show that 671 web pages use this keyword phrase and you probably will be able to compete with this keyword.

To determine whether a keyword phrase is too competitive or not, you need to compare how many searches were done for the keyword phrase, against how many results there are for the allintitle search. If the searches are higher than the web page results from your allintitle search, then you have a very good keyword phrase. If it’s the other way around, you are better off not using the phrase as it will be very difficult to get a high ranking for the keyword phrase.

Because the search engines place so much weight on the web page title when ranking a site it is really important to do this if you want to have any chance of getting a high ranking for your keyword phrases. The less competitive the keyword phrase is the better your chances are of getting a good ranking on the search engines. You also will learn a lot about the product that you are promoting by going through this process.