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Here are 5 very costly mistakes that webmasters make when optimizing their web pages for the search engines. The search engine bots are getting smarter all of the time and bad SEO practices no longer go unnoticed. A poorly or incorrectly optimized website will kill your online business with the search engines.

1. Not selecting the right keyword.

It is very important that you use keywords that are targeted to the content on your web pages. Using keywords that are similar is totally useless and will send the wrong traffic to your website. Your keywords must be exactly the same as your website content.

2. Keywords Spamming (Using the same keywords over and over).

Never use keyword spamming or stacking. The search engines will downgrade and penalize your website for doing this. Instead, use keyword rich content on your web pages.

3. Using a free domain name or web hosting service.

Never use a free domain to host your business website. You want a domain that you can name whatever you want. You can’t do that with a free domain. You will have to use the free hosts domain name. Search engines generally will index free domains as a whole but not individual websites, which will do you no good. Spend a few bucks and get a real hosted domain that you can call your own.

4. Using hidden text to make your web pages more relevant.

Hiding the text within your web pages to make it appear that you have a laser targeted website doesn’t work with the search engines anymore. You will be severely penalized by the search engines for doing this. Even if you remove the hidden text it will take a long time, if ever, to recover from it. Don’t do it. It’s not only bad for your search engine ranking. It’s unethical.

5. Using keywords that have nothing to do with your website.

Putting popular keywords on your web page for the sole reason of attracting people to your website is a huge mistake. Using unrelated keywords can get your website banned from the search engines.

I found this article and thought everyone here would enjoy it. It’s pretty funny!

How To Succeed At SEO (Not!)
By T. O’ Donnell

Here are a few tips to help a truly grrrreat site become even better. Try them all, you know you want to!

1. The Latest Grey-hat Wheeze.

Link farms, scraping, fake directories; whatever it is, get in there! If a newbie webmaster forum is buzzing about it, that’s the time to take it up. Put it on your main breadwinner, and wait for the hits to come in.

2. Over-optimisation.

Give the search engines what they want. Make damn sure they know what the page is about. Seven word image names, ten word ALT tags, hidden text, three H1 tags, that’ll tell the b*stards. Top of Google’s first page for you. Your clients swoon at your mAd skILLz. Respec’!

3. No Optimisation.

Google is run by Gods with brains the size of watermelons. Their algorithm is sentient. Whatever tricks you try won’t work. So don’t try any. And when your site gets booted in the next update anyway, defend their right to do so, piously.

4. Content Generators.

Life’s short. So much work, so many Stargate downloads to watch. Automate your content generation. Software is there to make life easier. Slap together RSS feeds, auto-generated text, free articles and Wikipedia pulls. Monetise with Adsense. Repeat for 300,000 pages. Is it time for that Pot Noodle? It’s _always_ time!

5. Reciprocal links.

Google loves links, and it’s too hard to get them unasked for. So ask! Send out 5000 emails cadging links to your .info domain. Don’t bother proof-reading it, they’ll only skim it. When they agree to a swop, you’ll be too busy to reciprocate. That’ll be a one-way link, then, ha ha!

Those sweeties at Google don’t mind reciprocal links. Lots of famous sites interlink, so yours should be OK too. WebDevDood on Leetwebforum.com said so.

6. Low original-to-duplicate content ratio.

People don’t read. Original content is too expensive to make. The Google algorithm ain’t all that. 200 words surrounded by the same header, footer and sidebars in a 20,000 page site will keep them coming back again and again. Have a pop tart.

7. CMS with same TITLE and no META description on each page.

There are so few pages on the internet these days that you can use any open-source CMS as-is. Just set up your forum, slap on the Adsense, let your visitors witter away, sit back and wait for the search engine lurrrve! You bad boy, have another Red Bull, you deserve it!

8. Because _they_ weren’t penalised, you won’t be.

So many webmasters say their site has X or Y, and Google didn’t mind, but funnily enough, _you_ got busted for it. Their content, backlinks, and site structure must be the same as yours, then, eh? Spooky!

9. Huge number of new links, in a short time, to a new domain.

DevWebDood says that if MySpace.com can get a million backlinks in a short space of time and not be penalised, then so can you. Just set up a travel or hotel site, join the Co-op and LinkVault, do a blog spam and watch your site race up the SERPs.

So what if it’s nowhere to be found next month? Better the fleeting taste of victory, than never having tried at all!

10. Got banned? Give ‘em Hell about it!

Write a long email to Google. State how great your site is, how they’re hurting your business, and how _you’re_ doing _them_ a favour by letting them list it. Admit no fault, it shows weakness.

Then get on as many forums as you can complaining about how the SERPs suck, how -> insert famous site here <- is doing just what you did, and _they're_ still in.

Google will be so hurt and ashamed, they’ll let you back in, and dial back that nasty update. You told _them_, all right!

I write these articles for fun. Pay no attention to my byline, and do not visit my site.

About the author: T. O’ Donnell http://www.tigertom.com/blog/ is an SEO genius, living in London, UK.

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COPYRIGHT: You have permission to publish this article electronically or in print, free of charge, as long as the byline above is included. You must publish the article AS IS. Do not modify, alter or edit it.

You are allowed to format the layout of the article for proper display in your website or ezine, so long as the text, hyperlinks and paragraph breaks are not changed or deleted. If presented in an HTML document, any hyperlinks present must be active, clickable, and go direct to the websites they represent i.e. no re-directs.

Notifying the author is NOT required, but doing so is appreciated, at http://www.tigertom.com/contact.htm

It seems like a lot of people think that there is some deep secret to getting their website indexed on the major search engines really quick. Most think that there is something special that some do to get their websites indexed really fast. I can tell you it is really easy to do and there is nothing special to doing it at all. What course of action that you decide to take will greatly depend on how long it will take to get indexed with the major search engines.

The site that you are reading this post from took 11 days to get indexed on Google. You can do it faster than I did, but to me, the way I did it is the best. You will see why as I explain the options available to you.

The number one thing that you should not do is use the search engines add URL feature. It is better for the search engines to find you than the other way around. Filling out those submission forms is nothing but a waste of time in my opinion because you will do nothing but wait and probably get nowhere.

Here are the two best ways to get indexed really fast without having to go beg other webmasters with a high PR to link back to you. Unless you have something of value to offer, you probably won’t even get a response. Don’t waste your time with something like this. There are better ways.

Here’s what the search engines do to find websites. They will go to a website that is already in their index and follow the links on the website that they are looking at to see where they lead. If there is links on that website that lead to an outside source then the search engine will go to the website where that link takes them. This process is known as crawling.

You may be thinking why that is important to you. Well it’s very important because that’s exactly how the search engine is going to find your website when it crawls the already indexed website. The objective here is to get your website linked to the website that is already indexed which will result in getting your own website indexed.

The first way would be to link to a linking service. They are just what the name implies. They will link back to your website for a price. What you want to use are websites that have the highest page rank as possible. I wouldn’t link to anyone who has a page rank of less than seven. You only need to link to one site. Once you are linked to one of these sites you should be indexed with the major search engines within 72 hours. Sometimes within 24 hours. Link with them for one month only. You won’t need them after that. Below is a short list of linking services that you can check out to get a price of what it will cost you to get a link back from a website that has a page rank of 7 or better.

http://www.textlinkbrokers.com
www.text-link-ads.com
www.linkadage.com

One last thought about linking services. Try to find a website that is as closely related to the topic of your website as possible because it will carry a lot more weight with the search engines.

While using a linking service may be the easiest way to get indexed, it’s not the best way to go because it will cost you money to get indexed. If you want to get indexed within a couple of days it is probably your only option.

If you don’t mind doing a little work you will get your website indexed within a couple of weeks using this next method. This is what I used to get this website indexed with Google and the other search engines in just 11 days.

Write an article and submit it to a bunch of article sites. Make sure that you write about something that relates directly to the topic of your website. Your article does not have to be a literary masterpiece. It only needs to be informative and written in a legible way. If your website topic has an appeal to a certain group of people, it will have the same appeal in the form of an article as well.

Because most article sites are very highly ranked, you will get the same result as you would if you had linked back from a PR linking service. The search engine will treat that link back the same as they would PR linked sites. The only difference is, you won’t have to pay for that link.

The only reason that it takes a bit longer to get indexed using article sites is that your article will need to be reviewed and accepted before it will go live on the article site. Most will take from a week to ten days before your article will go live. Once your article goes live, it shouldn’t take more than a few days for your site to get indexed with the top search engines.

You’ll get an added benefit using article sites because article sites are there to give webmasters a place to get content for their websites. If your article is picked up and posted on other websites, you will get additional link backs to your website without having to do a thing on your part which will help you with your ranking once you are indexed.

Unless you are pressed to get your website indexed within a couple of days, submitting to article sites is the best option for the better benefits it will bring at no cost. The extra work is not that much. It only took me about an hour and a half to get it all in place. Considering what you get back from it is more than worth the extra time and effort.

The only search engine that you will need to submit to will be MSN because they require you to fill in a security code. The only thing that you will need to supply is the URL to your main website page. MSN will do the rest. Here’s the URL. http://search.msn.com/docs/submit.aspx?FORM=SUNO

Below is a decent size list of article sites. Submit your article to all of them because many of them will have your article live within a few days. The faster your article goes live on as many sites as possible, the faster you will get indexed with the top search engines.

Good Luck!

http://www.goarticles.com
http://www.ezinearticles.com
http://www.articlecity.com
http://www.amazines.com
http://www.articledashboard.com
http://www.article-directory.net
http://www.submityourarticle.com/articles
http://www.magportal.com
http://www.isnare.com
http://pubs.acs.org/hotartcl
http://www.webarticles.com
http://www.webarticles.com
http://articles4content.com
http://www.article-buzz.com
http://www.free-articles-zone.com
http://www.newarticlesonline.com
http://www.articletogo.com
http://www.articleworld.net
http://www.impactarticles.com
http://www.articlealley.com
http://www.directorygold.com
http://dir.salon.com
http://www.articlefever.com
http://www.content-articles.com
http://news.collectors.org
http://article-niche.com
http://blogtelecast.com
http://superpublisher.com
http://www.articlecentral.com
http://www.article-directory.net
http://www.article-emporium.com
http://www.ebooksnbytes.com
http://www.ideamarketers.com
http://www.internethomebusinessarticles.com
http://www.site-reference.com
http://www.stickysauce.com

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Some quick notes while this is still fresh on my mind. If you have contemplated hiring an SEO service here’s a few things to keep in mind before you go ahead and do so.

Run searches that are SEO related such as SEO, web page optimization, search engine optimization, etc. to see what comes up. There are plenty of people out there that offer this type of service.

Do some homework before you decide on which SEO to go with. I wouldn’t even consider an SEO service that is listed in the ppc section. I’d have a problem with a service that needs to use ppc to be found. If they can’t rank on the search engines for their own site how can you expect them to get you ranked? I’d stay away from this kind of service.

I wouldn’t hire anyone that isn’t in the top five of the search results for the searches that I run. They may cost a little more than the lower ranked services but it will be well worth it because chances are they are a lot better than the other guys.

Personally, I wouldn’t go that route because it’s not that hard to do it yourself. There is nothing mysterious about optimizing your web pages for the search engines. Besides, no one has your best interest at heart more than you do.

The nicest thing about having a blog is that you can do so many things to help make it successful. Here are 5 that you should do from the very beginning to get your blog going in the right direction. The five tips here are what all bloggers should be doing. I’m surprised at how many don’t.

1. I know that this may sound obvious but I want to remind everyone of its importance. I have been to so many blogs that really have a lack of this that I feel that it needs to be said.

Your blog should have lots of good quality content. You need to have a fair amount of written content on your blog before anyone ever sees it. If you send people to your blog and it has just one or two posts on it you can bet that those visitors will never come back. The last thing that you want to do is send people to a blog and have nothing to read. What good is a blog without content.

2. Register your blog with technoratti and make sure that you claim it after registering it. Technoratti is a great tool for any blog because they will notify the search engines by pinging them when your blog has been updated. You will also get some decent traffic directly from their site as well. Bloggers are always looking for new sources of information and a lot of bloggers do run searches on technoratti.

3. Blog often. The more you blog the more people you will attract to your blog site. I try to blog everyday. It doesn’t always work out that way but for the most part I do post on a daily basis. If you can blog every day or even several times a day you will get much better results than if you only blogged occasionally.

4. Post on as many like minded blog sites as you possibly can. I try to post on blog sites that are highly ranked because higher ranked blogs will have a higher volume of traffic. Other blog sites can drive some immediate traffic to your blog.

I’ve noticed that a lot of bloggers use cutesy screen names. I prefer not to do that. To me it’s better for people to know you by name because that’s what you are trying to do when posting to other blogs, is to make a name for yourself along with your blog. How are people going to know who you are if you don’t tell them?

5. Get as many back links to your blog as you possibly can. There are so many ways that you can do this for free. Posting to other blog sites would be one, submit to free directories, and submit articles to article sites, just to mention a few.

The more inbound links that you get to your blog the more people it will drive to your blog not to mention that it will help you rank better with the search engines and in turn send even more traffic your way.

While optimizing your website with good keywords is an important part of your search engine strategy, I do think however, that too many webmasters spend way too much time tweaking it to death. I don’t think that this is a good idea nor do I think that it is beneficial to their website. All that time spent on one thing while neglecting the rest of their marketing strategies in the long run is hurting their online business. So much time is wasted getting those keywords just right actually hurts the quality of the content on their web pages.

I know that most of us are taught to find a main keyword and build your website around that keyword. I know that’s what I did in the beginning. I think that’s a big mistake because it takes away from the quality of the content on the website because too much focus is put on the keyword trying to fit it in to get that web page optimized for the search engines. I’ve seen so many websites where you can tell that the website was built around specific keywords because so much of the content is really hard too understand and that it doesn’t make much sense at all. You can actually pick out the keywords because they are used so many times. While you need to use your keywords throughout your content, you don’t need to overkill them. Using your keywords too often will actually hurt you with the search engines more than it will help you.

There’s a better way to optimize your website without hurting your content. I have found that the best way to optimize a web page is to use just one keyword that is super targeted to the content on that web page. Use the best keyword that you can possibly find and put it aside for the moment. Using a good word processor go and write the content for your web pages. Forget about using your keyword or writing any html tags altogether until you have finished writing the content. When you have finished writing your content, read through it to make sure that it makes sense. Also check to see if your content doesn’t already have a keyword that you may have already written unintentionally that may be better than the one that you have already chosen. I have found many great keywords by going through this process. It is advantageous to check to see if there are any hidden gems sitting there in the already written content.

If there is not a better keyword within your content, you can now go back and start inserting your keyword in the body your web page. The main objective when doing this is that your keyword blends in with the content in a way that it makes sense. You will probably have to make some changes so that it does blend in, and that it does makes sense. Of course you will need to put your keyword in the normal places. It should appear in the title, description Meta tag, keyword Meta tag, heading, and the body. The body is where the keyword is most abused by webmasters. While the keyword needs to appear throughout the body, it doesn’t need to be there hundreds of times. Using your keyword two to three percent of the time within the body is more than sufficient.

Repeat the above process for all of your web pages. You will find that you will have a well optimized website that makes perfect sense.

The last and probably the most important thing that you need to do when you are finished is to forget about doing any more optimizing. It takes time to see if your chosen keyword will be of benefit or not. If you use a super targeted keyword it will be. Forget about it and go focus on the things that you need to get done with your online business that you may have been neglecting

When I first thought of this my first reaction was to say no. The more that I thought about it, the more I realized that a newbie actually can make immediate money with very little investment on their part if he or she do things right. Of course a newbie wouldn’t be able to resort to his or her list because he or she would not yet have one. Of course a newbie could buy a list and spam people which is not a good idea.Search engines can take a long time to index a website and even longer to get a halfway decent ranking.

Since almost all newbies have absolutely no idea of how to optimize a web page to even get a decent ranking in the first place, organic searches would also be out of the question.

So what’s a newbie to do? There are so many supposed strategies out there (some that work, some that don’t), what’s the best course of action for a newbie to take? We all know that we need to get people to our website in order to be able to sell to them. That goes without saying. But how do we get them there?

The best way for a newbie to get new prospects to their website would be through pay per click advertising. While PPC will cost you an initial investment you will be able to recoup and hopefully profit from it pretty quickly. Think of it this way. Would you give someone $100 if they promised to pay you back $150 in a couple of days? If you trusted the person and their word, I’m sure that you would. That’s an easy $50 that you would make for doing basically nothing. That’s the way that you should look at PPC advertising.

Pay some money now to make money later. Hopefully right away. Pay per click can start making you money from the get go. Before getting into any PPC campaign make sure that you study and understand how it works and don’t do anything until you feel comfortable with it. You also may want to join a forum or two that deal with advertising. You’ll want to join forums that specialize in Internet advertising as you will find very knowledgeable people on this subject. They can advise you with any questions or concerns you may have. Run a Google search and type in forums’+'advertising’ you should be able to find quite a few forums that can give you advice.

Google and Yahoo are the largest pay per click programs. There are smaller pay per click programs such as miva that are generally cheaper than Google and Yahoo. Check out Yahoo and Google and read how pay per click works and then join a forum or two to get some advise before you do anything. . If approached properly, PPC advertising can get a newbie on the fast track to making money right away.