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January 4, 2007

Recommend a Friend

A great way to get people to your website is to have your visitors recommend your website to their friends. The great thing about it is that there is nothing to do on your part. You can automate everything and put a viral marketing campaign on autopilot.

Here’s how it works. You would put a web form on your website that would ask the visitor who will recommend the friend for their name and email address along with their friends name and email address. When your visitor submits the information from the web form an email is sent to their friend with an automated message telling the friend about your website. When the friend opens the email he or she will see that it was sent by their friend and not from you. This is great because no way can you get in trouble for spam even though the email was sent from your server. The friend will read a short message that will have a link to your website enclosed in it.

This is an excellent way to market because the recipient of the email will open it because he or she will see that the email is from his or her friend. You are almost guaranteed that the friend will visit your website. After all, a friend who is trusted recommended your website. Isn’t viral marketing great? :)

You may be asking yourself at this point why someone would recommend my website. They would if you gave them an incentive to. The best way that I have found is to offer your visitor a gift of some kind for recommending his or her friend. Not to worry. Offering a free gift doesn’t have to cost you anything. It could be in the form of information. For example, you could give them an ebook that you have lying around that you have resale rights to as a gift. Or you could write your own ebook. If your free gift is in the form of information, make sure that the information has to do with your website content because you know that your visitor came to your website for the information that it contains so you already know that your visitor will be interested in the information that you send them. There are many ways you can do this at no cost to you. Be creative.

There is a great script that is very easy to install and is free of charge if you’d like to try this marketing strategy. You can find Recommend a Friend here.

December 24, 2006

It’s All In The List

I know that you’ve heard this expression over and over again when it comes to marketing on the Internet. While it is quite true, I believe that most marketers are missing something very crucial to the building of their optin lists. I believe that this very important point eludes most online marketers or they don’t want to do the extra work that is required. If they realized the added benefit, I believe that they would incorporate this into their list building strategy.

To me, it’s all in the content that matters the most. Without targeted quality content you will never have a list that will convert the way that it should. Adding content rich information to your website will give your visitors the feeling that they know and trust you because of the great content that you provided them on your website.

It seems that every website on the Internet has a squeeze page. If you want to see the content of the website you have to give your email address to see it. The problem with all of the squeeze pages that I’ve seen on the Internet is that the end user has no idea of what they are opting into. Most of the time what you end up with as the end user is a bunch of spam with no information at all and the website that you are taken to is usually just one big sales ad of obscure information. Unless you pay, you’ll never get the information that the squeeze page promises or you will get some ridiculous in a word or two answer to that promise.

In my opinion, this is not a good way to build a solid list. Tricking people into giving you their information will not gain trust nor will it convert many sales. The only thing that it will do is cause a mass opt out of your list. Supplying good information will get you a more targeted list and a list of loyal subscribers who will buy from you over and over again.