Welcome to The Truth About Internet Marketing - Internet Marketing Solution

Pay Per Click can be a great way to convert some sales especially in the early going of your online business. There is something that you should never do and I have seen it quite a bit in pay per click ads that will cost you more than it will ever make you.

It seems to me that everyone is so fixated on the amount of traffic that they get instead of how much money that they are making. All the traffic in the world is useless if you are not converting that traffic to sales.

What you should never do is use the word ‘FREE’ in a pay per click ad. The reason that you never want to do this is because it will cost you valuable advertising dollars. If you are on a strict pay per click budget wasting advertising dollars is the last thing that you want to do.

The reason that you don’t want to put the word ‘FREE’ in your pay per click ad is you will attract a lot of freebie seekers at your expense. Even if you are using a freebie to entice people to purchase what you are selling, you still don’t want to put it in your pay per click ad because the freebie seeker will have to click the ad before he or she will realize that they will have to buy something in order to get the freebie. I can tell you that freebie seekers will never buy anything from you because they are looking for free stuff.

Save your free incentive offer for your pitch page where it won’t cost you anything. Keep it out of your pay per click ad. You will get a higher click through rate but a much lower conversion rate using the word free and you will increase your chances of having a losing advertising campaign to go along with that higher click through rate.

The name of the pay per click game is converting sales not getting as much traffic to your site as possible. I guess you have to ask yourself do I want more sales or more traffic. If your answer is the latter there are better ways to get traffic that won’t cost you money in advertising. Save your pay per click campaigns for making sales.

Your pay per click campaign should generate quality traffic that will convert that traffic to buying customers. Let the freebie seekers get their freebies somewhere else. Don’t let them do it on your dime.

Something that you should know about using Pay Per Click with Google adwords that will save you a lot of money. I didn’t realize it until I had spent way more money than I intended to. Turn off the content network before you run any Google campaigns. The content network will suck up your money in a hurry and yield you with zero conversions. Take it from someone who learned that the hard way.

The content network will get you a lot of clicks. The problem is that those clicks are not targeted traffic at all. The content network consists of the Google ads that you see on non Google websites in case you don’t know what the Google content network is. Since most ads on web pages are setup in a way to make the ad blend in with the content, there are a lot of unintentional clicks from visitors of those websites. The last thing that you want is to have to pay for a click that someone didn’t mean to click on. Plus there is a fair amount of click fraud going on with a lot of these websites. So shut off the Google content network before you go live with your PPC ad.

Here’s something that your PPC ad should contain that will save you money that not nearly enough PPC advertisers do. Somewhere in your ad, either have the price, or put buy it here for the product that you are selling. If you don’t alert the searcher to the fact that it will cost them money to get your product, you will get a lot of freebie seekers that will never buy from you. Telling the searcher that there is a cost involved will save you a lot of wasted clicks and in return will save you money. Here are a couple of examples using the above method.

By doing just the two things mentioned here while they seem small will save you a ton of money and will yield you much higher profits. If you are running a PPC ad now and haven’t done these two things, every minute that passes, you are wasting money. Go pause your ad and apply the two strategies mentioned here. They will only take a minute or two to implement. For those who are not running a PPC campaign but intend to, keep these two things in mind when setting up a new ad campaign.

Some quick notes while this is still fresh on my mind. If you have contemplated hiring an SEO service here’s a few things to keep in mind before you go ahead and do so.

Run searches that are SEO related such as SEO, web page optimization, search engine optimization, etc. to see what comes up. There are plenty of people out there that offer this type of service.

Do some homework before you decide on which SEO to go with. I wouldn’t even consider an SEO service that is listed in the ppc section. I’d have a problem with a service that needs to use ppc to be found. If they can’t rank on the search engines for their own site how can you expect them to get you ranked? I’d stay away from this kind of service.

I wouldn’t hire anyone that isn’t in the top five of the search results for the searches that I run. They may cost a little more than the lower ranked services but it will be well worth it because chances are they are a lot better than the other guys.

Personally, I wouldn’t go that route because it’s not that hard to do it yourself. There is nothing mysterious about optimizing your web pages for the search engines. Besides, no one has your best interest at heart more than you do.

What’s up with that guy who has been scammed 37 times? It seems like I could run a search for apples and that ppc ad would still come up. He must be using every keyword and keyword phrase known to man. His advertising campaign must be costing him a fortune from all the clickthroughs that he must be getting. Unless he is a really dumb marketer he has got to be making money with the thing because that ad has been there for a long time.

I did click on the ad to see what he was doing so that I could add some good tidbits to post here but unfortunately there really isn’t anything to tell. What he is doing has been done many times over.

He offers a free report that reveals the three worse scams that he found. That free report is nothing but an email with three lines of the types of products that are scams. He doesn’t even name the products. Of course you are required to subscribe to his list in order to get the report. I opted out as soon as I received his email.

His pitch page is nothing special either. Same old review type of thing. He basically says out of 37 products that he bought 35 of them were total scams which leaves me with the question why does his ad say that he was scammed 37 times when he says on his pitch page that he was scammed 35 times? He also goes on to say that he had spent $4800 on the 37 products that he bought. He gives the impression that the 37 products were all information products. That would be about $130 on average, for each. That sounds pretty high considering the average ebook costs somewhere around, $30 to $50.

He also linked to the testimonials on the two sites that he was recommending in his review. I see nothing special there because just about everyone is doing that anyway.

There is nothing different about the two products that he recommends either. I know that one of them is good because I have read it. I can’t tell you about the other one because I never used it. They are not new products. They both have been around for a long time. So there’s nothing special there.

If you are waiting for me to tell you that I found something special that he is doing with that ppc campaign, sorry to tell you that I found nothing that would explain why he is doing so well.

The only thing that can explain it is for some reason people believe that review. I don’t know why because there’s nothing new or different about it from any other review that I have seen.

When I first thought of this my first reaction was to say no. The more that I thought about it, the more I realized that a newbie actually can make immediate money with very little investment on their part if he or she do things right. Of course a newbie wouldn’t be able to resort to his or her list because he or she would not yet have one. Of course a newbie could buy a list and spam people which is not a good idea.Search engines can take a long time to index a website and even longer to get a halfway decent ranking.

Since almost all newbies have absolutely no idea of how to optimize a web page to even get a decent ranking in the first place, organic searches would also be out of the question.

So what’s a newbie to do? There are so many supposed strategies out there (some that work, some that don’t), what’s the best course of action for a newbie to take? We all know that we need to get people to our website in order to be able to sell to them. That goes without saying. But how do we get them there?

The best way for a newbie to get new prospects to their website would be through pay per click advertising. While PPC will cost you an initial investment you will be able to recoup and hopefully profit from it pretty quickly. Think of it this way. Would you give someone $100 if they promised to pay you back $150 in a couple of days? If you trusted the person and their word, I’m sure that you would. That’s an easy $50 that you would make for doing basically nothing. That’s the way that you should look at PPC advertising.

Pay some money now to make money later. Hopefully right away. Pay per click can start making you money from the get go. Before getting into any PPC campaign make sure that you study and understand how it works and don’t do anything until you feel comfortable with it. You also may want to join a forum or two that deal with advertising. You’ll want to join forums that specialize in Internet advertising as you will find very knowledgeable people on this subject. They can advise you with any questions or concerns you may have. Run a Google search and type in forums’+'advertising’ you should be able to find quite a few forums that can give you advice.

Google and Yahoo are the largest pay per click programs. There are smaller pay per click programs such as miva that are generally cheaper than Google and Yahoo. Check out Yahoo and Google and read how pay per click works and then join a forum or two to get some advise before you do anything. . If approached properly, PPC advertising can get a newbie on the fast track to making money right away.

If you have a new website ppc advertising may be the way to go to get visitors to your site and hopefully convert them to paying customers. Pay per click advertising can start making you money right away if it is done right.

I think I made every mistake there is to make when I first started using ppc. It took me quite awhile to figure out what I was doing wrong. I had spent in excess of $500 and hadn’t made a single sale. I was at the point of throwing in the towel with ppc advertising. The only thing that stopped me was that I new it must be effective because day after day, and month after month the same paid ads displayed on google. I figured these people must be making money otherwise they still wouldn’t be using ppc.

I have since fixed the problems that I was having and did recoup everything that I had lost in advertising expenses.

When using ppc advertising be sure to do the following. I didn’t do any of them in the beginning. That’s why I didn’t convert any sales. Hopefully this will save you from making the same costly mistakes that I made.

Target your visitors who are directly interested in your content and supply a product that is directly related to that content and your sales conversion will be a lot higher than you could ever imagine. Again, do not provide a product that is something like your content. Provide one that is directly related to your content. For example. If you were the owner of a juggling site, you wouldn’t want to be selling rubber balls. While rubber balls are something like juggling balls they are not juggling balls. You’ll make sales with juggling balls, you won’t with the rubber balls. Be very descriptive with your product. People will not buy if they are unsure of what it is that you sell or unsure of what your product does.

You can make sales very quickly with ppc advertising if done right. You can lose money just as quickly if not quicker if done wrong.