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Pay Per Click can be a great way to convert some sales especially in the early going of your online business. There is something that you should never do and I have seen it quite a bit in pay per click ads that will cost you more than it will ever make you.

It seems to me that everyone is so fixated on the amount of traffic that they get instead of how much money that they are making. All the traffic in the world is useless if you are not converting that traffic to sales.

What you should never do is use the word ‘FREE’ in a pay per click ad. The reason that you never want to do this is because it will cost you valuable advertising dollars. If you are on a strict pay per click budget wasting advertising dollars is the last thing that you want to do.

The reason that you don’t want to put the word ‘FREE’ in your pay per click ad is you will attract a lot of freebie seekers at your expense. Even if you are using a freebie to entice people to purchase what you are selling, you still don’t want to put it in your pay per click ad because the freebie seeker will have to click the ad before he or she will realize that they will have to buy something in order to get the freebie. I can tell you that freebie seekers will never buy anything from you because they are looking for free stuff.

Save your free incentive offer for your pitch page where it won’t cost you anything. Keep it out of your pay per click ad. You will get a higher click through rate but a much lower conversion rate using the word free and you will increase your chances of having a losing advertising campaign to go along with that higher click through rate.

The name of the pay per click game is converting sales not getting as much traffic to your site as possible. I guess you have to ask yourself do I want more sales or more traffic. If your answer is the latter there are better ways to get traffic that won’t cost you money in advertising. Save your pay per click campaigns for making sales.

Your pay per click campaign should generate quality traffic that will convert that traffic to buying customers. Let the freebie seekers get their freebies somewhere else. Don’t let them do it on your dime.

I added the crazy egg code to this blog a few weeks ago to find that the code conflicts with the adsense ads displayed on this blog. When enabled all of the adsense ads on the main page of this blog are rendered unclick able. The ads on the rest of the pages worked fine. Unfortunately I had to disable the crazy egg function.

It’s too bad because crazy egg is a great tool for analyzing the hot spots on your website. With it you can see what links your visitors are clicking on and where they are spending their time on your website. It uses a heat map similar to the one google uses. You can see immediately where the most popular places on your website are. You can also view it in list form as well.

This is a great tool probably for 99% of websites. I’m guessing most won’t have a problem with it. I guess I’m one of the few that will have to live without it. If you’ve never used crazy egg you may want to run over and take a look at it. Despite the problem that I’m having this is a very useful and valuable tool for analyzing the traffic to your website. Here’s the URL http://crazyegg.com

Has anyone else experienced this problem with adsense ads and crazy egg? If so, were you able to resolve the problem? What did you do to correct it? Any input will be greatly appreciated.