June 11, 2007
Adsense Arbitrage
I’ve been reading quite a bit about Adsense Arbitrage just to see what all the noise is about. From what I’ve read it seems to me that Adsense Arbitrage wouldn’t be a good idea for people who have little or no knowledge of the pay per click process.
With Adsense Arbitrage you advertise your website using a pay per click program in the hopes that your adsense ads will get clicked and those clicked ads will make you more money than what you paid for in pay per click advertising in case you didn’t know what Adsense Arbitrage was.
I have never tried the Adsense Arbitrage method but it’s pretty risky and it seems like you would have to constantly stay on top of your campaigns because you could very easily and quickly lose money with Adsense Arbitrage.
If you were to use adwords for your pay per click advertising with Adsense Arbitrage you would have to find very low cost keyword phrases in order to make Adsense Arbitrage worth your while and since adwords can be very expensive it would be pretty hard to make money using the Adsense Arbitrage method. A relatively low bid on a keyword phrase with adwords would be around 40 cents a click. Unless you get a high click rate and a high per click payout with your adsense ads it will be difficult to profit with Adsense Arbitrage. Even if you could get a 50% click rate on your adsense ads and averaged 80 cents a click you would only break even. I’m not saying that this scenario impossible, but it is improbable.
The only positive that I can see with Adsense Arbitrage is that if you use the right keyword phrases you are guaranteed traffic to your site and a percentage of that traffic will come back if your website has good information.
The only way that I can see Adsense Arbitrage possibly working is by using smaller pay per click advertising sites such as goclick. At least with goclick you can get highly competitive keyword phrases for pennies per click which would help make Adsense Arbitrage more profitable. In most cases it won’t cost more than 3 cents a click to get your ad near the top of the pay per click listings. That’s more workable because you won’t need a high click through rate or payout to make money with Adsense Arbitrage. If the average payout per click for your adsense ads were 30 cents a click you would only need 1 click on your adsense ads for every 10 clicks on your pay per click ads to break even assuming that it costs 3 cents a click for your pay per click ad which means that any keyword phrases below the 3 cents would make a profit at the same click through rate and payout on your adsense ad.
With that said, I don’t know what types of websites that goclick serves its pay per click ads on or how targeted they are and how much click fraud if any, there is.
I am really skeptical when it comes to Adsense Arbitrage and won’t be trying it without further research because from what I can see, a lot of things can go wrong and a lot of things have to go right in order to make money with Adsense Arbitrage.
If you have been thinking about trying Adsense Arbitrage you will be better off using a pay per click site like goclick rather than Google adwords or Yahoo because the cost is a lot lower making the risk much less. Approach Adsense Arbitrage with a heavy dose of skepticism and start with a very modest spend to see what websites your ads are being served on. Also use a tracking system outside of goclick that will show how long those clicks are staying on your website. If all of the clicks are not spending any time at all on your website chances are there is click fraud going on. The best tracker to use is StatCounter because it will tell you where the clicks are coming from and how long these people are staying on your website. Monitor your progress very closely.
Adsense Arbitrage sounds very inviting at first glance but by looking closer you will see that there is a lot of risk involved if done improperly or done without close monitoring on your part.
One last thing that you should look at with Adsense Arbitrage is Google’s stand on this practice. I don’t think that Adsense Arbitrage is what Google had in mind for their ppc advertisers when they came out with the adwords pay per click program. Keep in mind that Google may frown on Adsense Arbitrage and at some point may not allow it.
December 28, 2006
Can A Newbie Make Immediate Money On The Web?
When I first thought of this my first reaction was to say no. The more that I thought about it, the more I realized that a newbie actually can make immediate money with very little investment on their part if he or she do things right. Of course a newbie wouldn’t be able to resort to his or her list because he or she would not yet have one. Of course a newbie could buy a list and spam people which is not a good idea.Search engines can take a long time to index a website and even longer to get a halfway decent ranking.
Since almost all newbies have absolutely no idea of how to optimize a web page to even get a decent ranking in the first place, organic searches would also be out of the question.
So what’s a newbie to do? There are so many supposed strategies out there (some that work, some that don’t), what’s the best course of action for a newbie to take? We all know that we need to get people to our website in order to be able to sell to them. That goes without saying. But how do we get them there?
The best way for a newbie to get new prospects to their website would be through pay per click advertising. While PPC will cost you an initial investment you will be able to recoup and hopefully profit from it pretty quickly. Think of it this way. Would you give someone $100 if they promised to pay you back $150 in a couple of days? If you trusted the person and their word, I’m sure that you would. That’s an easy $50 that you would make for doing basically nothing. That’s the way that you should look at PPC advertising.
Pay some money now to make money later. Hopefully right away. Pay per click can start making you money from the get go. Before getting into any PPC campaign make sure that you study and understand how it works and don’t do anything until you feel comfortable with it. You also may want to join a forum or two that deal with advertising. You’ll want to join forums that specialize in Internet advertising as you will find very knowledgeable people on this subject. They can advise you with any questions or concerns you may have. Run a Google search and type in forums’+'advertising’ you should be able to find quite a few forums that can give you advice.
Google and Yahoo are the largest pay per click programs. There are smaller pay per click programs such as miva that are generally cheaper than Google and Yahoo. Check out Yahoo and Google and read how pay per click works and then join a forum or two to get some advise before you do anything. . If approached properly, PPC advertising can get a newbie on the fast track to making money right away.
December 25, 2006
Pay Per Click Advertising
If you have a new website ppc advertising may be the way to go to get visitors to your site and hopefully convert them to paying customers. Pay per click advertising can start making you money right away if it is done right.
I think I made every mistake there is to make when I first started using ppc. It took me quite awhile to figure out what I was doing wrong. I had spent in excess of $500 and hadn’t made a single sale. I was at the point of throwing in the towel with ppc advertising. The only thing that stopped me was that I new it must be effective because day after day, and month after month the same paid ads displayed on google. I figured these people must be making money otherwise they still wouldn’t be using ppc.
I have since fixed the problems that I was having and did recoup everything that I had lost in advertising expenses.
When using ppc advertising be sure to do the following. I didn’t do any of them in the beginning. That’s why I didn’t convert any sales. Hopefully this will save you from making the same costly mistakes that I made.
Target your visitors who are directly interested in your content and supply a product that is directly related to that content and your sales conversion will be a lot higher than you could ever imagine. Again, do not provide a product that is something like your content. Provide one that is directly related to your content. For example. If you were the owner of a juggling site, you wouldn’t want to be selling rubber balls. While rubber balls are something like juggling balls they are not juggling balls. You’ll make sales with juggling balls, you won’t with the rubber balls. Be very descriptive with your product. People will not buy if they are unsure of what it is that you sell or unsure of what your product does.
You can make sales very quickly with ppc advertising if done right. You can lose money just as quickly if not quicker if done wrong.







