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Google recently launched a beta test program called ‘Pay Per Action’. Instead of paying when someone clicks on your ad a number of things have to happen before you will be charged. The person who clicks on your ad will have to complete an action specified by you before you will be charged. You only pay for the action and not for the click. You set the price of the action. You pay what you think the action is worth. I’m not sure if there is a minimum bid or not on an action.

For example let’s say that you want to build an email list. The action could be as simple as someone filling out a web form and supplying their name and email address. Another action could be a purchase which seems to me the best way to go because you will only pay when you get paid which is in essence free advertising for you. From what I can see, you can’t lose advertising this way.

The downside is, (yes there always is a downside) this is only available to people in the United States at the moment and will only work on your own website. Since you need to add code on your web pages to use this service, you will need to have access to your html pages to insert the code. You won’t be able to use this with affiliate products. You need to have your own product in order to use pay per action to make sales.

Another drawback is that ‘Pay Per Action’ will be advertised through the content network. I’m sure that you well know if there is a way to cheat this people will find a way to do it. I hope there isn’t. This sounds like it has potential and a better way for marketers to advertise their own products. I can’t see it easily happening using a purchase action. It’s the other actions that concern me. ie. Advertisers using it to collect leads. What would stop people from fraudulently filling out the web email form?

If you own your own products and sell them on your own website, this might be a great cost effective way to advertise your product or line of products. I wouldn’t try using it for anything other than purchases until you learn and better understand how the whole program works.

To get more info click the link here. It gives you more of an explanation to how the program works and its requirements. http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html

You may want to try this out while it’s still in beta because it will probably be a lot cheaper now than it will be when it comes out of beta. If you have your own website and products and set your action to be for purchases only you really have nothing to lose because you only pay when you make a sale.

It seems like a lot of people think that there is some deep secret to getting their website indexed on the major search engines really quick. Most think that there is something special that some do to get their websites indexed really fast. I can tell you it is really easy to do and there is nothing special to doing it at all. What course of action that you decide to take will greatly depend on how long it will take to get indexed with the major search engines.

The site that you are reading this post from took 11 days to get indexed on Google. You can do it faster than I did, but to me, the way I did it is the best. You will see why as I explain the options available to you.

The number one thing that you should not do is use the search engines add URL feature. It is better for the search engines to find you than the other way around. Filling out those submission forms is nothing but a waste of time in my opinion because you will do nothing but wait and probably get nowhere.

Here are the two best ways to get indexed really fast without having to go beg other webmasters with a high PR to link back to you. Unless you have something of value to offer, you probably won’t even get a response. Don’t waste your time with something like this. There are better ways.

Here’s what the search engines do to find websites. They will go to a website that is already in their index and follow the links on the website that they are looking at to see where they lead. If there is links on that website that lead to an outside source then the search engine will go to the website where that link takes them. This process is known as crawling.

You may be thinking why that is important to you. Well it’s very important because that’s exactly how the search engine is going to find your website when it crawls the already indexed website. The objective here is to get your website linked to the website that is already indexed which will result in getting your own website indexed.

The first way would be to link to a linking service. They are just what the name implies. They will link back to your website for a price. What you want to use are websites that have the highest page rank as possible. I wouldn’t link to anyone who has a page rank of less than seven. You only need to link to one site. Once you are linked to one of these sites you should be indexed with the major search engines within 72 hours. Sometimes within 24 hours. Link with them for one month only. You won’t need them after that. Below is a short list of linking services that you can check out to get a price of what it will cost you to get a link back from a website that has a page rank of 7 or better.

http://www.textlinkbrokers.com
www.text-link-ads.com
www.linkadage.com

One last thought about linking services. Try to find a website that is as closely related to the topic of your website as possible because it will carry a lot more weight with the search engines.

While using a linking service may be the easiest way to get indexed, it’s not the best way to go because it will cost you money to get indexed. If you want to get indexed within a couple of days it is probably your only option.

If you don’t mind doing a little work you will get your website indexed within a couple of weeks using this next method. This is what I used to get this website indexed with Google and the other search engines in just 11 days.

Write an article and submit it to a bunch of article sites. Make sure that you write about something that relates directly to the topic of your website. Your article does not have to be a literary masterpiece. It only needs to be informative and written in a legible way. If your website topic has an appeal to a certain group of people, it will have the same appeal in the form of an article as well.

Because most article sites are very highly ranked, you will get the same result as you would if you had linked back from a PR linking service. The search engine will treat that link back the same as they would PR linked sites. The only difference is, you won’t have to pay for that link.

The only reason that it takes a bit longer to get indexed using article sites is that your article will need to be reviewed and accepted before it will go live on the article site. Most will take from a week to ten days before your article will go live. Once your article goes live, it shouldn’t take more than a few days for your site to get indexed with the top search engines.

You’ll get an added benefit using article sites because article sites are there to give webmasters a place to get content for their websites. If your article is picked up and posted on other websites, you will get additional link backs to your website without having to do a thing on your part which will help you with your ranking once you are indexed.

Unless you are pressed to get your website indexed within a couple of days, submitting to article sites is the best option for the better benefits it will bring at no cost. The extra work is not that much. It only took me about an hour and a half to get it all in place. Considering what you get back from it is more than worth the extra time and effort.

The only search engine that you will need to submit to will be MSN because they require you to fill in a security code. The only thing that you will need to supply is the URL to your main website page. MSN will do the rest. Here’s the URL. http://search.msn.com/docs/submit.aspx?FORM=SUNO

Below is a decent size list of article sites. Submit your article to all of them because many of them will have your article live within a few days. The faster your article goes live on as many sites as possible, the faster you will get indexed with the top search engines.

Good Luck!

http://www.goarticles.com
http://www.ezinearticles.com
http://www.articlecity.com
http://www.amazines.com
http://www.articledashboard.com
http://www.article-directory.net
http://www.submityourarticle.com/articles
http://www.magportal.com
http://www.isnare.com
http://pubs.acs.org/hotartcl
http://www.webarticles.com
http://www.webarticles.com
http://articles4content.com
http://www.article-buzz.com
http://www.free-articles-zone.com
http://www.newarticlesonline.com
http://www.articletogo.com
http://www.articleworld.net
http://www.impactarticles.com
http://www.articlealley.com
http://www.directorygold.com
http://dir.salon.com
http://www.articlefever.com
http://www.content-articles.com
http://news.collectors.org
http://article-niche.com
http://blogtelecast.com
http://superpublisher.com
http://www.articlecentral.com
http://www.article-directory.net
http://www.article-emporium.com
http://www.ebooksnbytes.com
http://www.ideamarketers.com
http://www.internethomebusinessarticles.com
http://www.site-reference.com
http://www.stickysauce.com

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