Welcome to The Truth About Internet Marketing - Internet Marketing Solution

If the only SEO that you are doing is optimizing your web pages and leaving it at that, then you probably are not going to get much traffic to your website. SEO is a lot of work and takes time and patience to see any real results. Too many webmasters spend all of their time and efforts optimizing, and probably over optimizing, their web pages and overlooking the rest of SEO which is just as important as web page optimization.

SEO is not just about popping keywords all over your web page. SEO requires many other components to be effective. I know that I will be giving many who are reading this rehashed SEO information that many webmasters already know about but I think that it’s worth saying again for those who don’t know about these strategies. Besides, just because people know about them doesn’t necessarily mean that they employ them. Are you doing everything that you should to optimize your website? That’s a question we should all ask ourselves and address the answer accordingly.

The first thing in your SEO strategy should be consistent and well written content that is related to what your website is about. I know everyone and his brother have said this already. Still, most websites out there have little, or no, content on them at all and most never update the content they do have. They just upload their web pages and do nothing after that. Those websites will sit in limbo forever or until the website owner decides to update his or her content. Adding fresh content to your website on a regular basis is a must.

Quality back links are important but they must be from websites that are relevant to your website. Submitting to directories is a good way to get good back links to your website. There are thousands of them on the net and you may want to consider submitting to a fair amount of them. Find directories that have high page ranks and submit your link to them. The higher the page rank, the better. Chances are sites with a page rank of 5 or better get a lot of traffic. Just be sure to submit to the category that is the most relevant to your website and do not use software to do your submission because most directories require a code to prove that you are submitting directly from their website. There is no software that I know of that can get around this. There are too many ways to get back links to give all of them here but here are a few more good places to get good back links.

There are so many ways to get really good back links to your website. You just need to find them. What I have given you here will keep you busy for some time to come.

I’ve given a couple very important SEO ideas here, which is really not the point of this post. The point here is that getting your site known through good regularly updated content and from other avenues is just as important as search engine optimization for the search engines themselves. The more often you update your content the better the chances that your visitors will return to your website and the more people who know that you exist the better the search engines will rank you.

While optimizing your website with good keywords is an important part of your search engine strategy, I do think however, that too many webmasters spend way too much time tweaking it to death. I don’t think that this is a good idea nor do I think that it is beneficial to their website. All that time spent on one thing while neglecting the rest of their marketing strategies in the long run is hurting their online business. So much time is wasted getting those keywords just right actually hurts the quality of the content on their web pages.

I know that most of us are taught to find a main keyword and build your website around that keyword. I know that’s what I did in the beginning. I think that’s a big mistake because it takes away from the quality of the content on the website because too much focus is put on the keyword trying to fit it in to get that web page optimized for the search engines. I’ve seen so many websites where you can tell that the website was built around specific keywords because so much of the content is really hard too understand and that it doesn’t make much sense at all. You can actually pick out the keywords because they are used so many times. While you need to use your keywords throughout your content, you don’t need to overkill them. Using your keywords too often will actually hurt you with the search engines more than it will help you.

There’s a better way to optimize your website without hurting your content. I have found that the best way to optimize a web page is to use just one keyword that is super targeted to the content on that web page. Use the best keyword that you can possibly find and put it aside for the moment. Using a good word processor go and write the content for your web pages. Forget about using your keyword or writing any html tags altogether until you have finished writing the content. When you have finished writing your content, read through it to make sure that it makes sense. Also check to see if your content doesn’t already have a keyword that you may have already written unintentionally that may be better than the one that you have already chosen. I have found many great keywords by going through this process. It is advantageous to check to see if there are any hidden gems sitting there in the already written content.

If there is not a better keyword within your content, you can now go back and start inserting your keyword in the body your web page. The main objective when doing this is that your keyword blends in with the content in a way that it makes sense. You will probably have to make some changes so that it does blend in, and that it does makes sense. Of course you will need to put your keyword in the normal places. It should appear in the title, description Meta tag, keyword Meta tag, heading, and the body. The body is where the keyword is most abused by webmasters. While the keyword needs to appear throughout the body, it doesn’t need to be there hundreds of times. Using your keyword two to three percent of the time within the body is more than sufficient.

Repeat the above process for all of your web pages. You will find that you will have a well optimized website that makes perfect sense.

The last and probably the most important thing that you need to do when you are finished is to forget about doing any more optimizing. It takes time to see if your chosen keyword will be of benefit or not. If you use a super targeted keyword it will be. Forget about it and go focus on the things that you need to get done with your online business that you may have been neglecting

When I first thought of this my first reaction was to say no. The more that I thought about it, the more I realized that a newbie actually can make immediate money with very little investment on their part if he or she do things right. Of course a newbie wouldn’t be able to resort to his or her list because he or she would not yet have one. Of course a newbie could buy a list and spam people which is not a good idea.Search engines can take a long time to index a website and even longer to get a halfway decent ranking.

Since almost all newbies have absolutely no idea of how to optimize a web page to even get a decent ranking in the first place, organic searches would also be out of the question.

So what’s a newbie to do? There are so many supposed strategies out there (some that work, some that don’t), what’s the best course of action for a newbie to take? We all know that we need to get people to our website in order to be able to sell to them. That goes without saying. But how do we get them there?

The best way for a newbie to get new prospects to their website would be through pay per click advertising. While PPC will cost you an initial investment you will be able to recoup and hopefully profit from it pretty quickly. Think of it this way. Would you give someone $100 if they promised to pay you back $150 in a couple of days? If you trusted the person and their word, I’m sure that you would. That’s an easy $50 that you would make for doing basically nothing. That’s the way that you should look at PPC advertising.

Pay some money now to make money later. Hopefully right away. Pay per click can start making you money from the get go. Before getting into any PPC campaign make sure that you study and understand how it works and don’t do anything until you feel comfortable with it. You also may want to join a forum or two that deal with advertising. You’ll want to join forums that specialize in Internet advertising as you will find very knowledgeable people on this subject. They can advise you with any questions or concerns you may have. Run a Google search and type in forums’+'advertising’ you should be able to find quite a few forums that can give you advice.

Google and Yahoo are the largest pay per click programs. There are smaller pay per click programs such as miva that are generally cheaper than Google and Yahoo. Check out Yahoo and Google and read how pay per click works and then join a forum or two to get some advise before you do anything. . If approached properly, PPC advertising can get a newbie on the fast track to making money right away.