July 5, 2007
Co-Registration Advertising. What it is, and how it Works
How Co-registration advertising works is when someone signs up for your newsletter or ezine a list of ads will appear on your thank-you page giving your subscriber the option to subscribe to an ezine or newsletter on other websites. Each time your thank-you page is displayed and shows the ads for the other websites, your ad will be shown on multiple thank-you pages on other people’s websites. The number of websites that your ad will appear on will depend on the Co-registration advertising program that you are involved with.
To get started you will need to join a Co-registration advertising program. Once you have signed up you are given a piece of javascript code that you place on your newsletter or ezine thank-you page. The code that you place on your thank-you page will display the ads from the other websites.
The whole idea behind Co-registration advertising is it will help you build your subscriber list much faster than trying to do it yourself. Let’s say that you join a Co-registration advertising program that will display your ad on 3 thank-you pages on other websites for each time that your thank-you page displays their ads, which will give you three times the exposure for your ezine or newsletter.
To get more targeted traffic your ad will be placed on websites who’s niche is the same or similar to your niche.
While this all sounds great and should work very well for those who try Co-registration advertising there are a couple of very big drawbacks that I can see you will encounter.
The first problem with Co-registration advertising that comes to mind is you will be competing against other websites within your niche and subscribers will be receiving multiple newsletters and ezines to their inbox lessening the chance of your newsletter or ezine email from being opened.
The second thing about Co-registration advertising to take into consideration is that many subscribers won’t understand what they are getting themselves into until they start getting multiple newsletters and ezine emails and may see it as spam and report you to your host. Most hosting companies are not sympathetic to webmasters where spam is concerned and probably disable hosting accounts without notice due to spam .
I personally don’t get involved with email marketing because of the problems it can cause. If you’d like to give Co-registration advertising a try, you can join through Advertising Know How for free. They also have a paid upgrade version as well. The upgrade version will give you six impressions for every, one, impression that your thank-you page displays. The free version gives you three for every, one, impression.
You can signup for the Co-registration advertising program here.
March 23, 2007
Always Evaluate Your Traffic
You have a website and it now is starting to get some traffic. It has been a long grueling haul but finally some visitors are beginning to find you. Your number one priority is to make sure that they keep coming back by providing them with great information. Your number two priority should be how they are finding you.
It is very important that you know where your traffic is coming from so that you can keep growing that traffic. The more that you know about the origin of your traffic, the more traffic you will get.
The whole idea of evaluating the traffic to your website is to find whatever consistencies there are and build on those that you find. There is an absolute goldmine in doing this as it will allow you to build on what you already have many times over.
For example; let’s say that you suddenly have a big increase in traffic from the search engines. The first thing that you will want to check is to see what keywords are being used to find you. If you find that the majority of your new found traffic is coming from one or two keywords, or keyword phrases, you will want to make appropriate decisions as to how not only to keep that traffic coming but what changes are needed so that you can potentially increase the traffic that you are already getting.
Here are a couple of things that you might do to increase your traffic with the keywords that you find. The first thing that you would want to do is to make those keywords more prominent on your website by using them more often throughout your site. Add it to your title tag, description tag, and keywords tag, and more often in the body, if it’s not already in those places. Just don’t overdue it. Never use your keywords anymore than 3% of the time throughout your website. Anything more than that, will hurt your rankings with the search engines. If your website is a blog or forum writing something that relates directly to the keyword or keyword phrase will help boost your prominence in the search engines as well. You should be able to write quite a few different posts that will relate to the keywords that you find.
You may find that a big chunk of your traffic is coming from a particular blog or forum that you comment or post to. If that were the case, you certainly would want to go there more often and comment or post. However people are finding you, there is always a way to make it better so that you can get even more people to your website.
I have written about the traffic evaluation tool Statcounter before on this blog. If you already have it, start using it. If you don’t, get it. Statcounter works on all websites, including blogs. This is the best traffic evaluation tool that I know of. If you can think of it, statcounter can do it. If you don’t have statcounter, you can get it here. http://statcounter.com Don’t worry; I’m not trying to sell you anything. There is a free version as well as a pay version of statcounter. I recommend you go with the free version because you probably don’t need the pay version at this point in time. Down the road you may need it, but for now, chances are you don’t need it.
You will be amazed at what you will find when doing a quick ten minute traffic evaluation of your website. Since all websites are different and there is no clear cut answer to driving traffic to any, one, website, makes traffic evaluation essential.
December 24, 2006
It’s All In The List
I know that you’ve heard this expression over and over again when it comes to marketing on the Internet. While it is quite true, I believe that most marketers are missing something very crucial to the building of their optin lists. I believe that this very important point eludes most online marketers or they don’t want to do the extra work that is required. If they realized the added benefit, I believe that they would incorporate this into their list building strategy.
To me, it’s all in the content that matters the most. Without targeted quality content you will never have a list that will convert the way that it should. Adding content rich information to your website will give your visitors the feeling that they know and trust you because of the great content that you provided them on your website.
It seems that every website on the Internet has a squeeze page. If you want to see the content of the website you have to give your email address to see it. The problem with all of the squeeze pages that I’ve seen on the Internet is that the end user has no idea of what they are opting into. Most of the time what you end up with as the end user is a bunch of spam with no information at all and the website that you are taken to is usually just one big sales ad of obscure information. Unless you pay, you’ll never get the information that the squeeze page promises or you will get some ridiculous in a word or two answer to that promise.
In my opinion, this is not a good way to build a solid list. Tricking people into giving you their information will not gain trust nor will it convert many sales. The only thing that it will do is cause a mass opt out of your list. Supplying good information will get you a more targeted list and a list of loyal subscribers who will buy from you over and over again.







