Take Our Internet Marketing Tutorial Check Out Our Forum »

June 2, 2007

How Can You Tell if it’s a Scam?

There are definitely many scams out there especially on the Internet. Because everyone is hidden behind a computer monitor and the fact that ones identity can be easily hidden makes the Internet a perfect place to scam people. The disturbing thing about it is that many of the people who are involved in scams on the Internet are considered honest people in the real world and would never think of getting involved in this type of thing if their identity were known. Just goes to show you that many people will lie, cheat, and steal if they know that they can get away with it.

The definition that I found on the word scam is ‘to defraud; swindle or to deprive by deceit’. Because there are a lot of gray areas when it comes to scams I will give you my perception of what I think a scam is. It’s pretty easy to scam someone and come off like you delivered on your promise of what a product does.

I’ve seen and I’m sure that you have too, so many products out there especially digital, and member sites, that make outrageous claims that kind of deliver on what they say but doing it is nothing like they claim. I’m sure that you have seen and probably have tried some where the sales page implies that all you have to do is buy their product and do practically nothing and the money will roll in by the truckload only to find that it will require some real knowledge and serious work on your part. I’m not impartial to hard work but I do have a problem with someone telling me that I don’t have to do much only to find that its a complete lie. The marketer figures if they tell you that a lot of work is required you won’t buy their product. While some may not call something like this a scam because it gives you a workable strategy to get there. Deceiving people to believe that there will be little work to do when in fact, there will be, makes it a scam.

My perception of a scam is when you are made to believe that a product will do something that it does not do. A great example of this is the ‘Get Google Adwords Free’ e-book. The sales page leads you to believe that there is some kind of loophole in the Google adwords system that will allow you to advertise for free. The e-book tells you to sell ad space on your landing page to offset the advertising costs through adwords which is the same as getting your adwords advertising for free. The deception of the sales page and the reality of the strategy makes this a scam. While the sales page never says that there is a loophole in the adwords system, you are lead to believe that there is.

While there is no foolproof way to identify whether what is being advertised is a scam or not there are some things that you can look for that will help you determine whether it is a scam or not.

Be very leery of websites that display their earnings. This is done to give you a picture that you will attain the same results if you buy their product. You will almost always see some kind of earnings disclaimer somewhere on their website to protect them from being sued when their product doesn’t deliver on its claims, however, the implication of attaining the same results is there.

Watch out for marketers who do reviews by slamming one product and then proceed to try to sell you another one. This is the oldest ploy in the book and has worked very well for years, and still does. The problem with these types of reviews are that they are very biased and are written to sell you another product. In most cases, the marketer has never used any of the products being reviewed. This is not always the case but it is something to be suspicious of.

Another thing to look out for are the marketers who claim that they have been scammed over and over again until they finally found a product that works. These marketers are the worst because they feed on the fear of being scammed and they use this technique to let you know if you don’t buy their product that you probably will get scammed buying someone else’s product. This type of thing is almost always a scam.

Stay away from online job sites, survey, and data entry programs that require you to pay a fee because these are scams. No legitimate company will require you to pay a fee to do a service for them. It works the other way. Legitimate sites will always pay you to do the service. The rest are scams.

I know that almost every sales page on the Internet uses a lot of hype to sell their products. It’s just part of selling on the Internet. The ones that you want to be suspicious of are the ones that are over hyped and make outrageous claims. Always keep in the forefront of your mind that if it sounds too good to be true, it most certainly is.

As I said before, there are a lot of gray areas when it comes to Internet scams and most Internet marketers will do just enough to keep themselves out of trouble but many of them step over the line in order to make a sale and it is up to you to use common sense when considering to buy something online. Before you buy any product run a Google search on the product to see what others are saying about the product in question.