July 21, 2007
How to Check Incoming Links Number
An incoming links number is the number of incoming links to a website from other websites. The more incoming links from relevant websites, a website gets the better.
The higher the incoming links number is and the more relevant those incoming links are, the higher the website will rank with the search engines.
It won’t do you much good if you get incoming links from websites that are not related to what your website is about. In fact it can do more harm than good. That’s why it is important that your incoming links number is related to your website.
The best place to check what your incoming links number is for your website is through Yahoo. Because Google will only show a partial list of your incoming links you won’t be able to get the whole picture. Go to Yahoo and type in the search box link:yourdomain.com replacing yourdomain with the actual name of your domain.
The higher the relevant incoming links number of incoming links to your website, the higher your website will rank on the search engines for your keywords and the more likely your website will be found.
It is very important to accumulate a high incoming links number because the more incoming links that you have the more the search engines will like you and index you well on their index.
The easiest and quickest ways of increasing your incoming links number is by posting on relevant blogs, forums, submitting to directories, (in relevant categories) submitting articles to article sites, and submitting press releases on a regular basis just to name a few.
Getting relevant high quality incoming links is a vital part of SEO. Read the four posts linked below to get a better idea of how to increase your incoming links number using directories, articles, and press releases. To get a list of blogs related to yours go to http://technorati.com and run a search.
March 23, 2007
Always Evaluate Your Traffic
You have a website and it now is starting to get some traffic. It has been a long grueling haul but finally some visitors are beginning to find you. Your number one priority is to make sure that they keep coming back by providing them with great information. Your number two priority should be how they are finding you.
It is very important that you know where your traffic is coming from so that you can keep growing that traffic. The more that you know about the origin of your traffic, the more traffic you will get.
The whole idea of evaluating the traffic to your website is to find whatever consistencies there are and build on those that you find. There is an absolute goldmine in doing this as it will allow you to build on what you already have many times over.
For example; let’s say that you suddenly have a big increase in traffic from the search engines. The first thing that you will want to check is to see what keywords are being used to find you. If you find that the majority of your new found traffic is coming from one or two keywords, or keyword phrases, you will want to make appropriate decisions as to how not only to keep that traffic coming but what changes are needed so that you can potentially increase the traffic that you are already getting.
Here are a couple of things that you might do to increase your traffic with the keywords that you find. The first thing that you would want to do is to make those keywords more prominent on your website by using them more often throughout your site. Add it to your title tag, description tag, and keywords tag, and more often in the body, if it’s not already in those places. Just don’t overdue it. Never use your keywords anymore than 3% of the time throughout your website. Anything more than that, will hurt your rankings with the search engines. If your website is a blog or forum writing something that relates directly to the keyword or keyword phrase will help boost your prominence in the search engines as well. You should be able to write quite a few different posts that will relate to the keywords that you find.
You may find that a big chunk of your traffic is coming from a particular blog or forum that you comment or post to. If that were the case, you certainly would want to go there more often and comment or post. However people are finding you, there is always a way to make it better so that you can get even more people to your website.
I have written about the traffic evaluation tool Statcounter before on this blog. If you already have it, start using it. If you don’t, get it. Statcounter works on all websites, including blogs. This is the best traffic evaluation tool that I know of. If you can think of it, statcounter can do it. If you don’t have statcounter, you can get it here. http://statcounter.com Don’t worry; I’m not trying to sell you anything. There is a free version as well as a pay version of statcounter. I recommend you go with the free version because you probably don’t need the pay version at this point in time. Down the road you may need it, but for now, chances are you don’t need it.
You will be amazed at what you will find when doing a quick ten minute traffic evaluation of your website. Since all websites are different and there is no clear cut answer to driving traffic to any, one, website, makes traffic evaluation essential.
December 28, 2006
Running A Local Website
If you own a website that only requires local traffic you can get visitors to your website much quicker than you would if your website was geared toward everyone on the Internet. The competition will be a lot less and your ranking on the search engines will be a lot higher. Depending on what your business is and where it is located, you may have no competition at all.It is much easier to get traffic from a local area than it is trying to get worldwide traffic because you are targeting a very specific area and a very specific group of people. It is almost impossible to fail to get web traffic under these conditions. Unless there are many businesses of your type and they are all doing the same things that you are doing to promote their business, you should do very well.Depending on what your business model is will greatly depend on how many visitors you will need to get to your website. If you sell items of low cost local advertising probably is not the way to go because you won’t be able get enough traffic to make it worth your while. If you sell something like real estate where you would get high commissions this would be the way to go because you don’t need a lot of traffic to sustain your business.
Let’s say you are a real estate investor and were selling homes in cape cod Massachusetts. You could put a website up featuring homes on cape cod. You wouldn’t need a lot of hits to that website because the price tag is high and your profits are pretty much guaranteed. If you got just 20 clicks a day you would get 600 hits a month to your website. The fact that your website has a local theme will automatically give you highly targeted traffic. Your keyword phrase may be something like “homes on cape cod”, or “real estate in cape cod Massachusetts”. Well you get the idea.
You don’t even need to be a real estate investor or broker to do the above. Many real estate brokers will pay you for referrals that you send them. Send them prospective buyers and they will pay you quite well if they convert to a sale. You don’t need to have a broker’s license to refer people to a real estate broker. You would make really good money by just sending a few people that convert to sales every month. There are lots of ways to sell localized products that will put money in your pocket by way of referring people to a local business site or directly to their business office. You may want to do some research to find the best fit for you.
You don’t need to have a local business to setup and run a local business website. Using other people’s resources can make you a lot of money with little or no competition. Going the referral route will put most of the burden of risk on the broker and very little on you. You could actually make this your online business referring multiple local businesses that pay high commissions. You could target any local area in the country or the world for that matter.
Bottom line. Running a local website if structured properly can make you a lot of money with very little competition. If you are struggling to get your online business off the ground you may want to consider this as an alternative.







