April 25, 2007
Keeping an Eye on Your Search Engine Position
This is something that I do on a regular basis. You really want to do this when you start a new website or when you get on the top of the index.
If you have started a new website and have done all of the things that you need to do when starting a website you really should find out where you are listed on the major search engines so that you will know if your new website is going in the right direction or not.
In the beginning it will take time to find where you are positioned however it is well worth taking the time to do this.
There are a few ways to check where you are and how you are doing. You should do all of them when doing your evaluation. What you will want to do is to search your main keywords and keyword phrases as follows. Type these in the search field on Google, Yahoo, and MSN.
Run these three searches to see where you are listed. The allintitle you should be able to find somewhere right away providing that you used a keyword or keyword phrase that is not very competitive. If you are using a competitive keyword or keyword phrase you probably don’t have a very good keyword and you won’t be able to compete in the first place.
Click on every page of the results until you find your site using the above criteria. Use a spread sheet and type your position on each search engine no matter what position it may be.
It will probably take you some time the first time that you do this but after that you should be able to find your site pretty quickly for each of the search engines providing you document the results for each.
Check your position every day to see if your position has improved or has gotten worse. If you find that your website is improving, you will know that you are doing the right things to get your website ranked toward the top of the search engines. If it is getting worse then you will know that you need to make some changes to get it going in the right direction.
The thing that you need to understand is that your site will fluctuate up and down on the index. This is quite normal. What you want to look out for is that it is not heading in the wrong direction on a continuous basis.
Once you have found your website on the index of each search engine it won’t take you long to find it after that providing that do this on a daily basis. This is well worth doing and it will save you time and get you on the first page of the major search engines much quicker.
If you are already on the top of the search engines you definitely want to do this to make sure that you stay there. Things can change really quickly on a search engine index and if something happens to your position you want to know about it when it happens so that you can make whatever corrections necessary to get back on top.
March 6, 2007
How to Market on Forums
Using forums can be a great way to market yourself as a knowledgeable marketer and in return will help you make a name for yourself and your online business. As with everything else that you do when you market, keep in mind that you want to join forums that are relevant to your online business. Being a part of a forum that has nothing to do with your online business is nothing more than a waste of time.
The biggest thing that you need to understand is that you can’t directly sell your products on a forum and is not your objective when joining one. What you join a forum for is so that you can sell yourself to others on your knowledge of whatever it is that you do as a marketer. If you try to sell people products on a forum two things will happen, you will be seen as a spammer to the other forum members and will most likely be banned as a spammer by the administrator.
There really are two reasons for joining like minded forums. The first I’ve already mentioned and the other is you will have the opportunity to learn from others. You can get some great info from forum members and can learn about some things that you may not know about and get some great ideas about marketing that you have not thought of. A forum isn’t just a great marketing tool it is a great place to learn.
How many times have you run a search for information and a forum post or two comes up in the results? I know for myself almost every time. If you have a post in the particular thread that the search result lists you will be found as well.
Unlike most marketing avenues, there is almost never any kind of review that is required to get your post listed on the forum. When you post it will generally appear immediately so you will have immediate exposure.
When you do post be sure to give clear and helpful information that pertains to the topic of the thread that you are posting to. I see this all of the time on forums as well as many other posting platforms where a person just remarks ‘great post’ just to get a post in. It’s fine to say ‘great post’ as long as it is followed up with some helpful insight on your part. Don’t say ‘great post’ just for the sake of posting. It is not only counterproductive, it’s also a waste of your time writing it and a waste of everyone who reads it time.
Remember join a forum to promote yourself as an authority on whatever it is that you do online and never directly promote a product using a forum. Never supply a link to your website in a post unless you are linking to additional information that you have on your website that is helpful to the subject matter on the thread that you are posting to. If you show people that you know what you are doing forum members will want to find out more about you and will click on the link in your signature and check out your site to see what information you have there. Directly promoting a product on a forum is considered spam and will ruin your reputation.
Run a google search that deals with the topic of your online business and join a couple of them. After you join make sure that you setup your profile and include the link to your website in your signature file.







