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It never occurred to me to explain how the Google adsense program works until I received a few emails from subscribers of this website asking for an explanation of how the Google adsense program works.

The Google adsense program is an offshoot of the Google adwords program. Actually, the Google adsense program could not exist without the Google adwords program.

It would be really difficult to explain the Google adsense program without explaining what the Google adwords program is.

In short, the Google adwords program is a pay per click advertising program. Pay per click is a method of advertising where the advertiser only pays for the ad when someone clicks on it. An advertiser will setup an ad based on keyword bids. The placement of the ad is dependent on what the advertiser bids on the keyword for the ad. The more that the advertiser bids for the keyword, the higher the bid, the higher the placement the ad will be on the google sponsored listings which are displayed to the right of the normal listings on the search results pages. There are other factors that also determine where an adwords ad is placed on Google’s search results pages. You can get more info here.

An advertiser will need to open an adwords account before he or she can use the adwords program. Here’s where an advertiser would need to go to signup.

The Google adsense program runs through what is called the Google content network which is a part of Google’s adwords program. Google’s content network is comprised of websites that display adwords ads.

If you have a website and wanted to display adsense ads on it, you would have to first signup for the Google adsense program and your website would have to be reviewed and accepted by Google before you can display adsense ads on your website. Once approved, you would then place a snippet of code on your website in order to display adsense ads on your website. Once your adsense ads goes live on your website, your website then becomes a part of Google’s content network.

The types of adsense ads that are displayed on websites are based on the content on that website. If a website is about computers, the adsense ads should display computer related ads. The main idea of the Google adsense program is that all ads that are displayed are targeted to the websites visitors interests.

When a visitor clicks on an adsense ad, the owner of the website where the ad is displayed gets paid a percentage of the advertisers bid.

This is just an overview of how the Google adsense program works. Hopefully, this has given you a better understanding of the Google adsense program. You can get more info on the Google adsense program here.

Something that you should know about using Pay Per Click with Google adwords that will save you a lot of money. I didn’t realize it until I had spent way more money than I intended to. Turn off the content network before you run any Google campaigns. The content network will suck up your money in a hurry and yield you with zero conversions. Take it from someone who learned that the hard way.

The content network will get you a lot of clicks. The problem is that those clicks are not targeted traffic at all. The content network consists of the Google ads that you see on non Google websites in case you don’t know what the Google content network is. Since most ads on web pages are setup in a way to make the ad blend in with the content, there are a lot of unintentional clicks from visitors of those websites. The last thing that you want is to have to pay for a click that someone didn’t mean to click on. Plus there is a fair amount of click fraud going on with a lot of these websites. So shut off the Google content network before you go live with your PPC ad.

Here’s something that your PPC ad should contain that will save you money that not nearly enough PPC advertisers do. Somewhere in your ad, either have the price, or put buy it here for the product that you are selling. If you don’t alert the searcher to the fact that it will cost them money to get your product, you will get a lot of freebie seekers that will never buy from you. Telling the searcher that there is a cost involved will save you a lot of wasted clicks and in return will save you money. Here are a couple of examples using the above method.

By doing just the two things mentioned here while they seem small will save you a ton of money and will yield you much higher profits. If you are running a PPC ad now and haven’t done these two things, every minute that passes, you are wasting money. Go pause your ad and apply the two strategies mentioned here. They will only take a minute or two to implement. For those who are not running a PPC campaign but intend to, keep these two things in mind when setting up a new ad campaign.