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Google recently launched a beta test program called ‘Pay Per Action’. Instead of paying when someone clicks on your ad a number of things have to happen before you will be charged. The person who clicks on your ad will have to complete an action specified by you before you will be charged. You only pay for the action and not for the click. You set the price of the action. You pay what you think the action is worth. I’m not sure if there is a minimum bid or not on an action.

For example let’s say that you want to build an email list. The action could be as simple as someone filling out a web form and supplying their name and email address. Another action could be a purchase which seems to me the best way to go because you will only pay when you get paid which is in essence free advertising for you. From what I can see, you can’t lose advertising this way.

The downside is, (yes there always is a downside) this is only available to people in the United States at the moment and will only work on your own website. Since you need to add code on your web pages to use this service, you will need to have access to your html pages to insert the code. You won’t be able to use this with affiliate products. You need to have your own product in order to use pay per action to make sales.

Another drawback is that ‘Pay Per Action’ will be advertised through the content network. I’m sure that you well know if there is a way to cheat this people will find a way to do it. I hope there isn’t. This sounds like it has potential and a better way for marketers to advertise their own products. I can’t see it easily happening using a purchase action. It’s the other actions that concern me. ie. Advertisers using it to collect leads. What would stop people from fraudulently filling out the web email form?

If you own your own products and sell them on your own website, this might be a great cost effective way to advertise your product or line of products. I wouldn’t try using it for anything other than purchases until you learn and better understand how the whole program works.

To get more info click the link here. It gives you more of an explanation to how the program works and its requirements. http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html

You may want to try this out while it’s still in beta because it will probably be a lot cheaper now than it will be when it comes out of beta. If you have your own website and products and set your action to be for purchases only you really have nothing to lose because you only pay when you make a sale.

I found this article and thought everyone here would enjoy it. It’s pretty funny!

How To Succeed At SEO (Not!)
By T. O’ Donnell

Here are a few tips to help a truly grrrreat site become even better. Try them all, you know you want to!

1. The Latest Grey-hat Wheeze.

Link farms, scraping, fake directories; whatever it is, get in there! If a newbie webmaster forum is buzzing about it, that’s the time to take it up. Put it on your main breadwinner, and wait for the hits to come in.

2. Over-optimisation.

Give the search engines what they want. Make damn sure they know what the page is about. Seven word image names, ten word ALT tags, hidden text, three H1 tags, that’ll tell the b*stards. Top of Google’s first page for you. Your clients swoon at your mAd skILLz. Respec’!

3. No Optimisation.

Google is run by Gods with brains the size of watermelons. Their algorithm is sentient. Whatever tricks you try won’t work. So don’t try any. And when your site gets booted in the next update anyway, defend their right to do so, piously.

4. Content Generators.

Life’s short. So much work, so many Stargate downloads to watch. Automate your content generation. Software is there to make life easier. Slap together RSS feeds, auto-generated text, free articles and Wikipedia pulls. Monetise with Adsense. Repeat for 300,000 pages. Is it time for that Pot Noodle? It’s _always_ time!

5. Reciprocal links.

Google loves links, and it’s too hard to get them unasked for. So ask! Send out 5000 emails cadging links to your .info domain. Don’t bother proof-reading it, they’ll only skim it. When they agree to a swop, you’ll be too busy to reciprocate. That’ll be a one-way link, then, ha ha!

Those sweeties at Google don’t mind reciprocal links. Lots of famous sites interlink, so yours should be OK too. WebDevDood on Leetwebforum.com said so.

6. Low original-to-duplicate content ratio.

People don’t read. Original content is too expensive to make. The Google algorithm ain’t all that. 200 words surrounded by the same header, footer and sidebars in a 20,000 page site will keep them coming back again and again. Have a pop tart.

7. CMS with same TITLE and no META description on each page.

There are so few pages on the internet these days that you can use any open-source CMS as-is. Just set up your forum, slap on the Adsense, let your visitors witter away, sit back and wait for the search engine lurrrve! You bad boy, have another Red Bull, you deserve it!

8. Because _they_ weren’t penalised, you won’t be.

So many webmasters say their site has X or Y, and Google didn’t mind, but funnily enough, _you_ got busted for it. Their content, backlinks, and site structure must be the same as yours, then, eh? Spooky!

9. Huge number of new links, in a short time, to a new domain.

DevWebDood says that if MySpace.com can get a million backlinks in a short space of time and not be penalised, then so can you. Just set up a travel or hotel site, join the Co-op and LinkVault, do a blog spam and watch your site race up the SERPs.

So what if it’s nowhere to be found next month? Better the fleeting taste of victory, than never having tried at all!

10. Got banned? Give ‘em Hell about it!

Write a long email to Google. State how great your site is, how they’re hurting your business, and how _you’re_ doing _them_ a favour by letting them list it. Admit no fault, it shows weakness.

Then get on as many forums as you can complaining about how the SERPs suck, how -> insert famous site here <- is doing just what you did, and _they're_ still in.

Google will be so hurt and ashamed, they’ll let you back in, and dial back that nasty update. You told _them_, all right!

I write these articles for fun. Pay no attention to my byline, and do not visit my site.

About the author: T. O’ Donnell http://www.tigertom.com/blog/ is an SEO genius, living in London, UK.

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If you have a new website ppc advertising may be the way to go to get visitors to your site and hopefully convert them to paying customers. Pay per click advertising can start making you money right away if it is done right.

I think I made every mistake there is to make when I first started using ppc. It took me quite awhile to figure out what I was doing wrong. I had spent in excess of $500 and hadn’t made a single sale. I was at the point of throwing in the towel with ppc advertising. The only thing that stopped me was that I new it must be effective because day after day, and month after month the same paid ads displayed on google. I figured these people must be making money otherwise they still wouldn’t be using ppc.

I have since fixed the problems that I was having and did recoup everything that I had lost in advertising expenses.

When using ppc advertising be sure to do the following. I didn’t do any of them in the beginning. That’s why I didn’t convert any sales. Hopefully this will save you from making the same costly mistakes that I made.

Target your visitors who are directly interested in your content and supply a product that is directly related to that content and your sales conversion will be a lot higher than you could ever imagine. Again, do not provide a product that is something like your content. Provide one that is directly related to your content. For example. If you were the owner of a juggling site, you wouldn’t want to be selling rubber balls. While rubber balls are something like juggling balls they are not juggling balls. You’ll make sales with juggling balls, you won’t with the rubber balls. Be very descriptive with your product. People will not buy if they are unsure of what it is that you sell or unsure of what your product does.

You can make sales very quickly with ppc advertising if done right. You can lose money just as quickly if not quicker if done wrong.