June 21, 2007
The Google Adsense Program
It never occurred to me to explain how the Google adsense program works until I received a few emails from subscribers of this website asking for an explanation of how the Google adsense program works.
The Google adsense program is an offshoot of the Google adwords program. Actually, the Google adsense program could not exist without the Google adwords program.
It would be really difficult to explain the Google adsense program without explaining what the Google adwords program is.
In short, the Google adwords program is a pay per click advertising program. Pay per click is a method of advertising where the advertiser only pays for the ad when someone clicks on it. An advertiser will setup an ad based on keyword bids. The placement of the ad is dependent on what the advertiser bids on the keyword for the ad. The more that the advertiser bids for the keyword, the higher the bid, the higher the placement the ad will be on the google sponsored listings which are displayed to the right of the normal listings on the search results pages. There are other factors that also determine where an adwords ad is placed on Google’s search results pages. You can get more info here.
An advertiser will need to open an adwords account before he or she can use the adwords program. Here’s where an advertiser would need to go to signup.
The Google adsense program runs through what is called the Google content network which is a part of Google’s adwords program. Google’s content network is comprised of websites that display adwords ads.
If you have a website and wanted to display adsense ads on it, you would have to first signup for the Google adsense program and your website would have to be reviewed and accepted by Google before you can display adsense ads on your website. Once approved, you would then place a snippet of code on your website in order to display adsense ads on your website. Once your adsense ads goes live on your website, your website then becomes a part of Google’s content network.
The types of adsense ads that are displayed on websites are based on the content on that website. If a website is about computers, the adsense ads should display computer related ads. The main idea of the Google adsense program is that all ads that are displayed are targeted to the websites visitors interests.
When a visitor clicks on an adsense ad, the owner of the website where the ad is displayed gets paid a percentage of the advertisers bid.
This is just an overview of how the Google adsense program works. Hopefully, this has given you a better understanding of the Google adsense program. You can get more info on the Google adsense program here.
June 20, 2007
Internet Marketing Affiliate Program
Before you join any Internet marketing affiliate program you should take into consideration how competitive the Internet marketing affiliate program is and if the product or products they offer are any good.
You don’t want to join an Internet marketing affiliate program that is too competitive because the competition will be fierce and it will be very difficult to compete with affiliate marketers who are more experienced and are better at it than you are.
There are generally quite a few super affiliate marketers in very competitive Internet marketing affiliate programs and they generally can offer a more attractive deal for their potential customers and will almost always be able to beat out the less experienced affiliate marketers.
If you are not an experienced affiliate marketer you are much better off trying a less competitive Internet marketing affiliate program rather than a competitive one because you will have a much better chance in this type of affiliate program because you will be on a much more level playing field than with the more competitive Internet marketing affiliate program.
Just because an Internet marketing affiliate program is less competitive doesn’t mean that it isn’t as good. It just means that less people know about it which is good for you. You want to find Internet marketing affiliate programs that are low in competition and offer a good product.
A great place to check is clickbank. The clickbank marketplace is a place where different Internet marketing affiliate programs are listed.. Clickbank only offers digital products. The nice thing about clickbank is they list the affiliate programs by most popular on down to the least popular Internet marketing affiliate program.
What you want to do is go and find the less popular programs on the list and run a google search on the affiliate program to see if anyone is making any negative comments about the affiliate program. If you find only positive comments about the Internet marketing affiliate program then the product that they offer is probably good and will probably be a good choice. You can find clickbank here. http://clickbank.com
June 11, 2007
Adsense Arbitrage
I’ve been reading quite a bit about Adsense Arbitrage just to see what all the noise is about. From what I’ve read it seems to me that Adsense Arbitrage wouldn’t be a good idea for people who have little or no knowledge of the pay per click process.
With Adsense Arbitrage you advertise your website using a pay per click program in the hopes that your adsense ads will get clicked and those clicked ads will make you more money than what you paid for in pay per click advertising in case you didn’t know what Adsense Arbitrage was.
I have never tried the Adsense Arbitrage method but it’s pretty risky and it seems like you would have to constantly stay on top of your campaigns because you could very easily and quickly lose money with Adsense Arbitrage.
If you were to use adwords for your pay per click advertising with Adsense Arbitrage you would have to find very low cost keyword phrases in order to make Adsense Arbitrage worth your while and since adwords can be very expensive it would be pretty hard to make money using the Adsense Arbitrage method. A relatively low bid on a keyword phrase with adwords would be around 40 cents a click. Unless you get a high click rate and a high per click payout with your adsense ads it will be difficult to profit with Adsense Arbitrage. Even if you could get a 50% click rate on your adsense ads and averaged 80 cents a click you would only break even. I’m not saying that this scenario impossible, but it is improbable.
The only positive that I can see with Adsense Arbitrage is that if you use the right keyword phrases you are guaranteed traffic to your site and a percentage of that traffic will come back if your website has good information.
The only way that I can see Adsense Arbitrage possibly working is by using smaller pay per click advertising sites such as goclick. At least with goclick you can get highly competitive keyword phrases for pennies per click which would help make Adsense Arbitrage more profitable. In most cases it won’t cost more than 3 cents a click to get your ad near the top of the pay per click listings. That’s more workable because you won’t need a high click through rate or payout to make money with Adsense Arbitrage. If the average payout per click for your adsense ads were 30 cents a click you would only need 1 click on your adsense ads for every 10 clicks on your pay per click ads to break even assuming that it costs 3 cents a click for your pay per click ad which means that any keyword phrases below the 3 cents would make a profit at the same click through rate and payout on your adsense ad.
With that said, I don’t know what types of websites that goclick serves its pay per click ads on or how targeted they are and how much click fraud if any, there is.
I am really skeptical when it comes to Adsense Arbitrage and won’t be trying it without further research because from what I can see, a lot of things can go wrong and a lot of things have to go right in order to make money with Adsense Arbitrage.
If you have been thinking about trying Adsense Arbitrage you will be better off using a pay per click site like goclick rather than Google adwords or Yahoo because the cost is a lot lower making the risk much less. Approach Adsense Arbitrage with a heavy dose of skepticism and start with a very modest spend to see what websites your ads are being served on. Also use a tracking system outside of goclick that will show how long those clicks are staying on your website. If all of the clicks are not spending any time at all on your website chances are there is click fraud going on. The best tracker to use is StatCounter because it will tell you where the clicks are coming from and how long these people are staying on your website. Monitor your progress very closely.
Adsense Arbitrage sounds very inviting at first glance but by looking closer you will see that there is a lot of risk involved if done improperly or done without close monitoring on your part.
One last thing that you should look at with Adsense Arbitrage is Google’s stand on this practice. I don’t think that Adsense Arbitrage is what Google had in mind for their ppc advertisers when they came out with the adwords pay per click program. Keep in mind that Google may frown on Adsense Arbitrage and at some point may not allow it.
June 10, 2007
Adsense Quality Score
Did you know that Google has an adsense quality score rating for websites that display adsense ads? I didn’t know that until recently and have gotten higher payouts as a result of making some small changes to my website.
It is really amazing what a few changes can do to increase your payout by getting a higher adsense quality score. For example a website that has a low adsense quality score may get 10 cents a click while a website with a high adsense quality score will get 40 cents a click for the same ad. That’s a whopping 400% difference in payout for the same ad. That’s too big of a difference to ignore.
Here’s what your website should have to achieve a high adsense quality score.
1.) Your website should be content rich and it should be obvious what your website is about.
2.) A privacy policy in place that is prominently linked on your website. (preferably from the home page)
3.) An about page that tells your visitors what your website is about and also must be prominently linked on your website.
4.) A link to your contact page. This can be as simple as a mailto: link that pops up the users email program such as Outllook Express and the link must be prominently displayed on your website.
5.) A link to your home page or an authority website within your niche.
6.) All of your adsense ads should be displayed on web pages that are a part of a website and should not be a single page that stands alone.
As I said before I was surprised to find that Google has an adsense quality score and that it affects how much you will get per click based on that quality score.
If your website doesn’t comply with what Google perceives as a high adsense quality score you should go and correct whatever you need to do using the above criteria to improve your adsense quality score.
May 20, 2007
How to More Than Quadruple Your Adsense Income
If you are displaying adsense on your website there is a very easy way to increase the clicks of your ads by 4 times or more than what you may be presently getting. This is so easy to do that there is no reason not to do it.
Google allows you to place 3 ad blocks per web page. If you are not using 3 ad blocks on every web page on your website you are losing money.
Where you place your ads can make a big difference in how your ads will do. I have found that placing my adsense ads to the left just under the headline of each post is the best place to put my ad blocks.
If your website is an HTML website you would want to put your adsense ads as follows. The first ad block would be placed between the headline and the first paragraph. The second would be placed in the middle of the web page with the text wrapped around the ad block. The third would be placed at the bottom of the page at the last paragraph of the web page and would be the same as the second ad block with the text wrapped around it. Make sure that each ad block sits on the left of the webpage because it does make a difference in whether someone will click or not.
I know that everyone says to blend your ads in with your web pages but I think that this is a big mistake. While the background should blend in with the web page the links should not be the same color as the text. As a matter of fact I have found that using the standard blue text link color has a far better impact in the clicks that I get. If the links look clickable people are more apt to click them. If they look like normal text a lot of people may not realize that they are clickable links.
The best size that I found to give me the best results is using an ad block that is ‘300 x 250′. Changing this one thing alone tripled the amount of clicks on my adsense ads. Combining the size and the placement along with the look of the links as described above quadrupled my click rate on my adsense ads.
Of course this is not going to do any good for those who are not getting any traffic at all but it will certainly help those who are getting traffic no matter how little traffic that may be. If you are getting say 50 visitors a day you can expect to get 10 to 20 clicks a day by making these subtle changes. If you are getting 1000 or more visitors a day you can make a nice passive steady income. Even if you are not yet getting any traffic you should make these changes so that you get the best results from your adsense ads when the traffic does come.
I implemented these changes about a week ago and quadrupled the clicks and more than quadrupled my income for my adsense ads. I never used to even bother looking at my adsense income because it wasn’t worth the bother with the little that I made from it. You can bet from here on that I will be checking it on a regular
basis. ![]()
May 5, 2007
Adsense Decoded Videos
I’m sure that many of you have heard about the 10 Adsense Decoded Videos selling for $117. Before today, I never heard of them. The only reason I know about it now is because I received an email from Google Alerts. (Something everyone should use with a content based website)
Since I just heard about the Adsense Decoded Videos and know very little about them I really can’t say much about Adsense Decoded Videos one way or the other however, the standard red flags did go up when I read about Adsense Decoded Videos.
I’m not going to go into too much detail about Adsense Decoded Videos because you can get more info on their website. I will tell you what bothers me about Adsense Decoded Videos.
What raised some flags for me to begin with is that the thing sounds too good to be true along with the standard, results are not guaranteed. I always have a problem with disclaimers of this sort because if what they claim is true a disclaimer wouldn’t be needed.
Another thing that bothers me about Adsense Decoded Videos is the shortness of each video. Each video is about 15 minutes long. Seems to me that you can’t give too much detail in 15 minutes to explain how something works. On the other hand if these videos are straight to the point maybe it can be explained in 15 minutes. Still, I question how detailed the information is.
I did run a search on Adsense Decoded Videos and did not come up with anything negative about the videos. Who knows maybe they are worth the $117 price tag. I just question whether or not that this is the same old crap that seems too be a plague on the Internet.
If anyone has purchased these videos I would be interested in as I’m sure some of the readers of this website, some input of your results and impressions of the videos, good or bad. I’m looking for unbiased opinions. Any affiliate links to the Adsense Decoded Videos website will be deleted.
Here’s the link to adsense decoded videos home page.







