January 4, 2007
Recommend a Friend
A great way to get people to your website is to have your visitors recommend your website to their friends. The great thing about it is that there is nothing to do on your part. You can automate everything and put a viral marketing campaign on autopilot.
Here’s how it works. You would put a web form on your website that would ask the visitor who will recommend the friend for their name and email address along with their friends name and email address. When your visitor submits the information from the web form an email is sent to their friend with an automated message telling the friend about your website. When the friend opens the email he or she will see that it was sent by their friend and not from you. This is great because no way can you get in trouble for spam even though the email was sent from your server. The friend will read a short message that will have a link to your website enclosed in it.
This is an excellent way to market because the recipient of the email will open it because he or she will see that the email is from his or her friend. You are almost guaranteed that the friend will visit your website. After all, a friend who is trusted recommended your website. Isn’t viral marketing great?
You may be asking yourself at this point why someone would recommend my website. They would if you gave them an incentive to. The best way that I have found is to offer your visitor a gift of some kind for recommending his or her friend. Not to worry. Offering a free gift doesn’t have to cost you anything. It could be in the form of information. For example, you could give them an ebook that you have lying around that you have resale rights to as a gift. Or you could write your own ebook. If your free gift is in the form of information, make sure that the information has to do with your website content because you know that your visitor came to your website for the information that it contains so you already know that your visitor will be interested in the information that you send them. There are many ways you can do this at no cost to you. Be creative.
There is a great script that is very easy to install and is free of charge if you’d like to try this marketing strategy. You can find Recommend a Friend here.







