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Christer Edwards, pointed out yesterday in response to the I’ve Been Scammed 37 Times post that I wrote that talked about what the appeal was to this ppc ad that seems to pop up no matter what search term you use. In that post I said that there was nothing obvious about that ad that would make it so popular.

What Christer basically said in his comment was that the advertiser was probably targeting people who had felt the same way about the things that they had bought. Makes perfect sense but it still surprises me that this technique of selling still works. That scam has been around forever.

I decided to check this out by running some Google searches that didn’t include the word scam or anything related to the word scam to see what would come up. You’d be amazed at how much you can learn by doing a little research, something that a lot of marketers don’t do enough of (myself included) in my opinion.

Before I go any further, let me explain a few things about Google’s ppc program that some here may not be aware of. While Google adwords is probably the most expensive Pay Per Click program on the net and at the same time is probably the fairest. While Adwords is the most expensive doesn’t necessarily mean that will be for all advertisers.

I know that some of you may be a little confused by what I just said so let me explain. Google ranks all Pay Per Click ads by performance. The better an ad does the cheaper it will cost you per click for the keyword that you have bid on. Here’s the kicker, if your ad is outperforming all the other ads for that keyword, you will be placed higher than the other ads at a lower price for the same keyword than the others. Performance and quality is everything to Google.

If you think that the sponsored ads that sit above the organic ads are there because the advertiser paid extra to have their ad placed there, you are wrong. Those ads are there because they outperformed everyone else for the keyword that was used to perform the search. I can tell you that those top advertisers are paying less than anyone else is and are probably paying less than if they were to advertise with any other ppc program.

Creating ads that are highly relevant to what you are selling and has a highly relevant well optimized landing page is what will help you get more click throughs and a better ppc ranking with Google. A well optimized ad and landing page will always outperform those that are not. Quality Score is what Google calls the performance ranking of ppc ads.

Now that the mini tutorial is over I will continue with what I found. I wanted to give you an overview so that you would know why I searched where I did and what you should do if you ever want to do any research on PPC advertising.

What I ran was three searches, all on information products. I ran all of the searches by its product name. I used only the sponsored ads that sit above the organic search results. As I said before they are the best performing ppc ads. If you want to know what others are doing, you want to research the best.

When doing research on paid ads don’t click on them. How would you like it if someone with no intentions of buying did that to you? To access the pitch page that the ad leads to, simply right mouse click on the ad link and choose ‘properties’. You will get a very long string of the URL most of which is Google’s code that tells Google who to charge for the clickthrough. Toward the end of the long string is the direct URL of the pitch page. Highlight the direct URL and copy and paste it into your address bar. Don’t copy and paste the entire string because the advertiser will be charged as if you had clicked on the ad.

Boy it took a long time to get to the point of this post. Hope you have stayed with me.? I found that the scam angle is well and alive. The three searches that I ran all used the, don’t get scammed angle to promote the products that they were selling. Keep in mind that these were the top performing ads on Google.

To me these ads are scams in themselves using the premise, if I scare people enough and get them to believe if I don’t buy here, I will get scammed if I buy somewhere else. These marketers are what gives IM a bad name. It is ashame because there are many legit marketers out there who have been labeled for something that they don’t deserve.

The three products that I checked out are from reputable business owners. There is nothing wrong with the products; it’s the tactics that the affiliates are using to promote them that is the problem here. There are far better ways to get a point across about a product than making up a bunch of BS to make a sale.

The Internet community has a very long memory and crap like this doesn’t go unnoticed and eventually it will come back to haunt the scammer in the form of posts in forums and other places warning others about what is going on.

If your name means something to you then I’d advise that you don’t use this kind of strategy to promote whatever product it is that you sell because your name could be branded forever. If that were to happen, you won’t be able to sell anything to save your own life. What else could happen is that someone could complain about your advertising to the search engine where you advertise. While the search engines robot may not be able to catch this type of thing you can bet that human eyes will spot it immediately. I will bet that the human element comes into play when someone complains. You could get banned from the search engine for life.

If people did more research, they would learn how to avoid being ripped off. The only reviews that are truly unbiased are the ones that don’t provide an affiliate link to the products site that they are reviewing. Those are the sites that will give you an impartial review. I know that truly unbiased review sites are far and between but they do exist. You just need to find them.

What’s up with that guy who has been scammed 37 times? It seems like I could run a search for apples and that ppc ad would still come up. He must be using every keyword and keyword phrase known to man. His advertising campaign must be costing him a fortune from all the clickthroughs that he must be getting. Unless he is a really dumb marketer he has got to be making money with the thing because that ad has been there for a long time.

I did click on the ad to see what he was doing so that I could add some good tidbits to post here but unfortunately there really isn’t anything to tell. What he is doing has been done many times over.

He offers a free report that reveals the three worse scams that he found. That free report is nothing but an email with three lines of the types of products that are scams. He doesn’t even name the products. Of course you are required to subscribe to his list in order to get the report. I opted out as soon as I received his email.

His pitch page is nothing special either. Same old review type of thing. He basically says out of 37 products that he bought 35 of them were total scams which leaves me with the question why does his ad say that he was scammed 37 times when he says on his pitch page that he was scammed 35 times? He also goes on to say that he had spent $4800 on the 37 products that he bought. He gives the impression that the 37 products were all information products. That would be about $130 on average, for each. That sounds pretty high considering the average ebook costs somewhere around, $30 to $50.

He also linked to the testimonials on the two sites that he was recommending in his review. I see nothing special there because just about everyone is doing that anyway.

There is nothing different about the two products that he recommends either. I know that one of them is good because I have read it. I can’t tell you about the other one because I never used it. They are not new products. They both have been around for a long time. So there’s nothing special there.

If you are waiting for me to tell you that I found something special that he is doing with that ppc campaign, sorry to tell you that I found nothing that would explain why he is doing so well.

The only thing that can explain it is for some reason people believe that review. I don’t know why because there’s nothing new or different about it from any other review that I have seen.

It’s been a crazy around here since I wrote the review on Day Job Killer last week. Traffic to this blog has more than tripled and is still going strong.

I use statcounter to track traffic to this site. Statcounter is a very detailed stat tracker. One of the nicest features about it is that it gives you where your traffic is coming from. All you have to do is click the where from link and you will be taken to where the click through originated.

What I found was that people on forums were leaving comments about my review and supplying a link back to this blog. The same thing was happening on other blog sites as well. Most of the original posts on these sites were asking if there were any unbiased reviews about Day Job Killer.

I also found that I was appearing on the first and second pages on the major search engines for certain keyword phrases. On Google I appeared second and third for two related posts. The thing is, I appeared in many cases for keyword phrases that I would never expect to rank on because I didn’t use these keyword phrases when I optimized that post.

When I saw what was going on, I started running searches for phrases like ‘is Day Job Killer any good’ Is Day Job Killer a scam’ etc. I took the results that I found and went to the websites that related to those results and posted to them and of course dropped my link in each post.

I know it must seem like I am blowing my own horn here but there is a point to be made. The point is if you find something that is working well and is very hot, run with it. Don’t sit back and hope it continues to go well. Do whatever you can to give it the best chance to get as many people to your website as possible.

Contrary to what most Internet marketers tell you, IM is hard work. There is no free lunch no matter what you are told. Chalk this type of claim to someone trying to sell you something and leave it at that. If you get a run on any type of campaign make sure you do whatever it takes to give it an extra push.

I know that the hype about Day Job Killer is going to die down sooner or later. That’s why I gave it that extra push to get as many visitors here with that post as I could. Now it’s up to me to make sure that I keep them here by providing them with helpful and informative posts. That’s the key to keeping your visitors coming back. I can tell you that not only has the traffic to this site increased, the amount of returning visits and the length of time that people have stayed here has gone way up.

Create a buzz and get people talking about your website if you can because there is no amount of advertising that you will ever do that is more powerful than word of mouth.

There is no secret to what I did here. I brought people here and gave them an honest, straightforward, review and didn’t try to make them sign up for anything or try to sell them something. I simply gave them what they came for. Approach your online business in the same way and the rest will take care of itself. Give your visitors a reason to listen to you and they will.