May 13, 2007
Creating Controversy
Creating controversy is a great way to get noticed on the web because its very nature will cause a stir and can drive a lot of traffic to your website.
There is always something on the net that a lot of people are talking about and is very popular. Find it and write something about it that goes against the grain of what everyone else is saying about the particular topic.
It can be about almost anything as long as it fits in with the general topic of your website. Don’t dispute something about Internet Marketing if your website is about tropical fish because it will hurt the relevance of your website.
One of the best places to find popular topics is in the blogosphere where word about something popular spreads very quickly. If a big named blogger wrote about it, it will spread like wildfire throughout the blogosphere. Bloggers love to write about things that are really popular. Take advantage of this medium to find some articles that can be made controversial.
Keep in mind that when writing about something that goes against the grain of the masses is that what you are disputing are opinions and not facts. It’s impossible to dispute a fact and you will come off looking like an idiot if you try to dispute a fact. Stick with topics that you can’t possibly be proven wrong.
Not only is the blogosphere a great place to find topics that can be made controversial it is also a great place to write your controversial post. Because bloggers run in the same circles as other bloggers your controversial post will be more likely found in the blogosphere and the very people that are talking about the topic are more likely to respond and add fire to your controversial post.
I remember an article a while back that eMOMS AT HOME jumped on this and ran with it. That one statement by Aaron Wall supplied plenty of ammunition to write a controversial post. Maybe Aaron was taken out of context which really doesn’t matter because there was no way one way or the other that Wendy could be proven wrong in what she had written.
I can tell you that her post created a huge stir with not only the mommy bloggers but with a lot of male bloggers as well. Everyone loves a good fight and everyone wants to join in no matter who they are.
As you can see in this true life controversial example that it doesn’t always have to be about something that everyone is talking about. If you find something that someone says that can be exploited you can make it controversial like Wendy did.
You want to go after well known people or topics when you write something controversial because it won’t hold much weight otherwise. The bigger the name or the topic, the better response you will get.
Writing something that is controversial will not only get you noticed by people it can also get you noticed with the major search engines as well. If approached right you could end up on the top of the search engines.
February 17, 2007
The Secret Of Marketing Online
Have you read a headline like this or similar to this from spam emails, or on website pitch pages from marketers? I sure have. These marketers will tell you anything to get you to buy the next best thing on IM.
You are told that the new IM secret that will be revealed to you will change your life forever and is not just a bunch of regurgitated strategies that have been written over and over again by just about every marketer on the net. You get excited and eagerly give your credit card information to find that the big secret is not much of a secret at all and is generally just a bunch of made up nonsense. Does this sound familiar?
I can tell you that I will take regurgitated over any supposed secret formula that is supposed to change my life forever because there is a good reason that these strategies are taught by so many and that reason is they work. They have been proven to work many times over. Don’t let theses marketers confuse you by using the word regurgitated. They use the word to somehow down play or discredit good proven strategies in an attempt to make you believe that you need what they have to sell if you want to be successful.
I think I’ve said this before somewhere on this site that I am a sucker for a good sales pitch. I will admit that I have spent a fair amount of money on information products on and off the net throughout my adult life.
Don’t get me wrong. All information products are not crap. There are some that are very good but on the other hand do not contain the big secret that will change your life forever either. The well written and informative information products that are out there all have one thing in common. They all use the same formula of taking a proven strategy and adding their own twist to it. Forget about the idea that one day a light bulb went off in the author’s head that made them millionaires overnight. They may have become overnight successes but the chances of someone repeating it and having the same instant success is minute. There’s a reason for those disclaimers on their website. There are no guarantees. Remember that.
This site has only been here a very short time and already I have had a couple of people ask me how to make money online. Online marketing requires a combination of many things to make it successful. There isn’t one set thing that will make you successful. It’s a combination of all of them.
The best thing that anyone can ever do is learn. Don’t expect one information product to get you to where you want to go. Internet Marketing is an ongoing learning process. Those who are successful continue to learn about IM. That’s partly why they are successful.
There is a lot of good info right here on this site that will help you with that learning process. You will not find any hyped claim that you will be successful overnight or will be successful at all for that matter. I’m telling you in advance so that you don’t waste your time. IM requires quite a bit of time and work on your part before you will ever see any benefit from it at all. You will benefit if you stick with it long enough. You just won’t see it as quickly as you probably would like.
Free information is generally the best because the author doesn’t have some hidden agenda and won’t give you a bunch of hyped garbage. I can tell you right here and now that if you are looking for get rich quick information, the material on this site is not for you. The fact that several of my readers spend hours on this site reading through everything here tells me that I did a good job of presenting it. It’s nice to see that there are some out there that take IM seriously. Those who are willing to learn will do well.
January 23, 2007
Affiliates Offering Rebates
I’ve seen an affiliate tactic that offers the perspective buyer a rebate if they buy from the advertised affiliate link. The buyer is told that the rebate offer is only available if he or she buys from the provided affiliate link.
Here’s how it works. The buyer would purchase the product from the affiliate link. If the buyer doesn’t request a refund after a certain period of time, (usually after the refund guarantee expires) the buyer can then redeem their rebate. Most of the offers that I have seen require you to redeem the rebate within 30 days from the first day after the refund guarantee has expired. If the refund guarantee were for 60 days, the rebate offer would begin on day 61 and expire after day 90.
I’ve seen rebate offers that will give you a 100% rebate. You may be asking yourself, how can the affiliate make money if the affiliate marketer gives back 100% of the profits. The answer is quite simple. Most people end up forgetting about the rebate and never redeem it or don’t remember until after the rebate has expired. Only about 20% of the buyers will redeem the offered rebate, which is what the affiliate marketer is counting on. By offering a 100% rebate, the affiliate will make a lot more sales than he or she normally would. Giving back a 100% rebate to 20% of the people who purchase the product is well worth what the affiliate marketer will make in additional sales.
Rebate offers for digital products began to pop up in the middle of 2005. The first to do it is a well-known guru that I will not mention here because I don’t have permission to do so. To say the least, that guru made a killing using this strategy because it was the first time that it had been done with a digital product. Today, you see this idea being used all over the net.
While I don’t see anything wrong with doing this, be aware, that many affiliate site owners don’t allow their affiliates to do this. Affiliates that use the clickbank system are not supposed to use rebate offers to make sales. I know for a fact that many clickbank users are in fact doing this. Clickbank has really cracked down on this practice. It’s not a good idea to use the rebate strategy if it is not allowed in the affiliate program that you are involved with. They could ban you and even worse, not pay you for the affiliate sales that you have made.
If you are going to offer rebates to make affiliate sales, make sure to read the affiliate site’s policy to make sure that it doesn’t say somewhere that this is not allowed. Below is clickbank’s policy on offering rebates. Check your affiliate site’s policy to make sure that there isn’t something similar written in it before going out and offering a rebate.
| You agree to make no such promotions promising customers rebates, coupons, tickets, or vouchers in connection with their ClickBank purchase. |
If the product is your own, then there will of course, be no problem. I myself, think that this is a great idea just as long as the affiliate site owner allows it.
January 19, 2007
Doing Product Reviews To Make Affiliate Sales
The first thing to realize and understand is that most people are afraid of getting ripped off buying products online. I’m sure that you’ve been to a review site or two and have read the supposed unbiased opinion of the website reviewer. The website will have reviews of products to stay away from and the ones that are the safest to buy.
These review sites are far from being unbiased. This is a marketing strategy that the review site owner uses to sell his or her affiliate products. Generally you will get a rating of the good products and the most expensive is the one that almost always wins out because the more expensive the product, the more money that the review affiliate will make in commission when he or she makes a sale. Many times, but not always, the reviewer will be an affiliate of all of the good products reviewed. Some review sites, will throw in products that he or she is not involved in appear unbiased.
I know that you may think that this type of strategy is unethical, but I disagree. To me, if the reviewer truly believes that the product he or she is selling is of high quality and does what it claims it does, I see nothing wrong with it. Keep in mind the visitor came to the review site to get a second opinion. The final decision to buy is still solely on the visitor. On the other hand, if the reviewer has never used the product or has no idea if the product does anything that it claims it does, then it is unethical to even have an opinion about the product one way or the other let alone, review it.
I think that this is a great strategy for an affiliate marketer to use because he or she is telling the visitor about the product without having to resort to using a lot of hype. The affiliate gives the visitor an opinion, which is what he or she came for in the first place and hopefully have made their visitor more comfortable and more importantly has helped the visitor make a positive decision to buy.
If you are having trouble selling your affiliate products, you may want to try selling using the review strategy to help you convert your affiliate products. Don’t make false claims. Be a true authority of the products that you review by using, and knowing them well. Give this a try and I think that you will find that it will be a lot easier to convert your affiliate products to sales.
January 17, 2007
Using AutoResponders
If you are not using an autoresponder for your online business, you really need to start if you plan to have any success at all. I’m not talking about using them to spam people on a daily basis.
Without an autoresponder you have no way of following up with any kind of submission that your visitors may make. Following up to a request immediately is very important to your online business. It tells your visitors that you have a good customer service and lets them know that you have received their request instead of wondering whether or not you will respond to their request or not. An autoresponse will tell them right from the beginning that you intend to reply.
There are autoresponder accounts that you can signup for on the web. The thing with these accounts is that you have to pay a monthy fee for them and if anyone complains about spam, your account will be terminated without notice. It is better to purchase an autoresponder and set it up on your own domain if possible. You can buy one for a relatively low cost and the nice thing about it is you won’t have to pay ever again.
What you will want is an autoresponder that will allow you to setup multiple follow-ups to your subscribers. A good autoresponder will allow you to setup an unlimited amount of follow-up email responses and enable you to set a date and time for when the follow-ups will be sent. There are cheap or even free autoresponders out there however, they will not do what every marketer needs them to do which makes them useless.
AutoResponse Plus is an excellent autoresponder that will do everything that you could ever expect it to do. You can get it for less than two hundred bucks and you install it on your own domain server. The software is yours, not someone else’s. It is pretty easy to install. You just need to make a few changes to the script so that the software points to your domain server. You can also have it installed for you for an additional cost. I don’t think you’ll need to do that because there are full instructions on how to install the script and get it up and running on your server. If you follow the directions you shouldn’t have any problem installing the script.
I use AutoResponse Plus and never have had a problem with it. I am not trying to sell you anything here. I am not affiliated with AutoResponse Plus in any way and I will not get a commission from any sales referred by me. I’m just giving you information on a good tool that I use myself. If you are going to use an autoresponder, you want the best quality for the money. You can also run a google search as well to find additional follow-up autoresponders. The important thing to keep in mind is that you want to get an autoresponder that will fulfill all of your present, and future, marketing needs. Make sure that you compare apples to apples when choosing an autoresponder. Here’s the Url to the AutoResponse website in case you are interested. http://www.arpros.com
So, if you are not using an autoresponder that will send your follow-up messages for you, you really should get one because you are leaving a lot of money on the table everyday you go without it.
January 7, 2007
Affiliate Marketing May be a Good Option
Affiliate marketing in a nutshell is a person who sells other peoples products. Generally the affiliate will get a 50% to 75% commission on each sale that he or she makes. The nice thing about becoming an affiliate marketer is that the burden is on the seller and not the affiliate. You don’t need to have a merchant account because the seller provides the means to make payments when a sale is made.
Here’s how it works. When you signup for an affiliate program you are given an id that is uniquely yours. This id can be added to a text link or to an image such as a banner. When a prospective buyer clicks on your text link or image link and purchases the product you will get paid a commission for the sale. The transaction of the sale will be made using the seller’s merchant account.
Most affiliate programs will provide a sales letter for you to promote their product with. I don’t suggest that you use the provided sales letter because it will be used by many other affiliates selling the same product. It is better to write a unique sales letter of your own because it is fresh ad copy that will convert far better than a stale ad copy.
Some affiliate programs will provide you with a website as well. The majority of them do not. If you don’t have a website and don’t want to set one up at this point you’ll want to join one that does provide a means for you to sell their product online.
You may want to head over to clickbank marketplace. They have a huge list of affiliate sellers listed from most popular on down. You should be able to find something there that will appeal to you. Here’s the clickbank address.
Affiliate marketing can be a good way to go if you don’t have a product to sell or if you are just starting out in Internet marketing and want to start selling right away.
December 27, 2006
Affiliate Marketer’s Know Your Product
I have received such a rash of spam lately that it is almost impossible to keep up with it. Most of the spam has been from marketers who sell other people’s products. (more commonly known as an affiliate marketer)
It never fails to amaze me how little that they know about the product that they are selling. An Internet Marketing Guru recently told me in an email that most affiliates market products that they themselves have never used. The first thing that comes to my mind is, how can they market a product that they know absolutely nothing about?
These affiliates use a prewritten ad copy to sell these products. The problem with this is that everyone else is using the same ad copy. How can the affiliate expect to make any sales with everyone else doing the exact same thing as he or she is doing? Their inexperience really shines through in this case. That’s why they end up spamming people because they don’t know what else to do. The only result that spamming will get them is banned from the affiliate program for life.
If you are selling a product for someone else you should at the very least know what you are selling. That requires either buying the product or ask the owner of the product to send it to you so that you can get acquainted with the product. If the owner feels that it’s to his or her benefit they may send it to you for free. If not, buy the product and learn everything about that product. The initial cost will pay you many times over with the knowledge that you gain about the product.
Be different from everyone else. Write your own ad copy that is uniquely you. Don’t do what everyone else is doing. If you know the product you will have a huge advantage over most of the affiliate marketers who are selling the same product as you are but are doing the same things that everyone else is doing. That’s what separates the super affiliates from everyone else. They know the product and they know the best way to market the product because of it.







