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Some webmasters use black hat strategies to give their website a boost on the search engines index. Using black hat methods is a bad idea because it can get you banned by the search engines. If you know about black hat strategies you can bet that the search engines do too.

In case you don’t know what black hat is, here is a very short and basic description. Black hat is methods that are used to optimize a website in a way that violates the search engines guidelines.

Here are the most commonly used Black Hat SEO practices.

1.) Keyword stuffing is probably the most used black hat method. Keyword stuffing is overusing keywords throughout the web page. What black hat SEO’s do is repetitively use their target keyword phrase throughout the web page. For example, instead of using a keyword phrase once in the title, a black hat method may use that keyword phrase 4 or 5 times. Basically, keyword stuffing is the use of keywords more often than needed and because of this overuse the content on the web page often doesn’t make a lot of sense.

2.) Another black hat method is inserting hidden text on the web page. This is accomplished by making the text color the same as the background color of the web page allowing the black hat SEO to place the keywords on the web page hundreds of times but the visitor will never see them. The insertion of the hidden text is for the benefit of search engines only.

3.) Redirecting visitors from one web page to another. This is done with a META REFRESH tag or with a javascript. The idea behind this method is to optimize one page for the search engines and the other is a readable version for human visitors.

4.) Web page cloaking is another commonly used black hat method. Cloaking is used to trick the search engine spiders by pointing one page to the search engines and the other is another version of the web page and is pointed to the website visitors. The search engine version is optimized for the search engine spiders and the visitor version is human readable.

The four above strategies are not all of the black hat methods that are used but they are the most widely used.

Using black hat methods may get your website an initial boost on the major search engines but somewhere down the line they will detect these methods and will surely ban any website that is optimized using black hat methods.

Stick with the methods that are allowed by the search engines otherwise you will find yourself with a website that you can’t do anything with because it has been banned by the search engines.

I don’t know about everyone else but I’m tired of social networking websites like digg and all of the other big social networking guys out there.

The problem with the larger social websites is that most of them are very limited in the categories that you can submit your stories to. Social networking websites like digg cater more to the younger crowd and is no longer a good place for most Internet Marketers to have their stories submitted to.

As with everything that we do when we market on the Internet our readers need to be targeted. Social websites like digg don’t allow for this. As a matter of fact, digg is probably the last place you want to submit your stories to unless you have a gaming website or if your website has something to do with entertainment. As I said before digg caters to the younger crowd. Most of the people who use digg ages range from 16 to 22. That’s not a good group to market to because they have little or no purchasing power.

Social networking websites like digg, reddit, etc. are huge websites and getting your story on page one is pretty much impossible. If your story is submitted to any of these mammoth social websites, your story will be seen by very few people. These big social networking websites are not what they once were.

The point is that you want to be using social networking websites that will be of benefit to your marketing strategy, not hinder it. You want to use social networking websites that cater to the niche market that you are involved in. Go and try to submit to a directory website and submit to a category that has nothing to do with what your website is about and see if the directory accepts your submission. I will guarantee you that almost all of them will reject you. The same applies with social networking websites. I rather not be on a social networking site if my story is not in the proper place.

Your best bet is to go find a niche social website that deals with the topic of your online business. More and more of them are now popping up and all of them are doing well because most marketers are becoming more and more frustrated with the big guys and want to get better results from their social network marketing efforts.

There are a couple of really nice social networking websites that I found that have been setup with the Internet Marketer in mind. They may be smaller than the big guys but I’ll guarantee you that you will get more traffic with them than you do with the bigger social networking websites because it will be easier to find you on the smaller niche social websites. Plus you will be getting a lot more targeted traffic from these guys because they deal with your particular niche.

http://the-truth-about-internet-marketing.com/
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Here are the two social networking websites that I just mentioned. They both cater to Internet Marketers.

http://plugin.com

http://marktd.com

Social bookmarking should be a part of your traffic building strategy. Because it is easy to do and it doesn’t require much time or work on your part, there is no reason for not doing it. Social bookmarking websites were created for people who want to have the ability to bookmark their favorite links on the web instead of just being able to save them to their favorites on their local machine. This gives people the ability to access their favorite links away from home and also share them with friends and colleagues. That’s about all there is to social bookmarking. You can find a much better explanation than I can give to you here by clicking this link. http://www.educause.edu/ir/library/pdf/ELI7001.pdf

Setting up a social bookmarking account is quick and easy. It doesn’t take more than five minutes to get an account. Then you are good to go. You’ll be able to start bookmarking your website pages right away. You have the choice of making your links private or public. Since you will be using social bookmarking to drive traffic to your website, of course you will want to make your bookmarked links public.

Bookmarking websites work a lot like search engines do. People run searches in the same way that people do when searching for information. They add a keyword, or keyword phrase, and get a list of results. When you bookmark a link, you have the option of adding a short description about the content that the link leads to. There’s also a place where you add your keywords as well. It is really important that you add relevant keywords so that the searcher can find you. Keywords that are very competitive on search engines are not nearly as competitive on social bookmarking websites. Keywords that have hundreds of thousands of results on the search engines may have only a few hundred results on social bookmarking websites.

Many social bookmarking websites are huge which gives you the opportunity to get some additional traffic to your website and will give you additional back links to your website which will help you better your rankings with the search engines.

Do not add public links that lead to web pages that have ads only, or a sales pitch only, on them. Send people to web pages that have real information on them. You will make a lot of people angry if they are sent to a website that only has google adsense ads and banners on it. Searchers may complain to the admin of the social bookmarking site which could lead to you getting banned from the site.

So start adding the links to your web pages on social bookmarking sites. It’s easy to do and will get you additional traffic to your website for free. Here are two of the largest social bookmarking sites to get you started.

http://del.icio.us (No, it’s not misspelled :))

http://stumbleupon.com

You can find additional social bookmarking sites here.
http:// www.listible.com/list/social-bookmarking-sites

Happy Bookmarking.