Welcome to The Truth About Internet Marketing - Internet Marketing Solution

Pay Per Click can be a great way to convert some sales especially in the early going of your online business. There is something that you should never do and I have seen it quite a bit in pay per click ads that will cost you more than it will ever make you.

It seems to me that everyone is so fixated on the amount of traffic that they get instead of how much money that they are making. All the traffic in the world is useless if you are not converting that traffic to sales.

What you should never do is use the word ‘FREE’ in a pay per click ad. The reason that you never want to do this is because it will cost you valuable advertising dollars. If you are on a strict pay per click budget wasting advertising dollars is the last thing that you want to do.

The reason that you don’t want to put the word ‘FREE’ in your pay per click ad is you will attract a lot of freebie seekers at your expense. Even if you are using a freebie to entice people to purchase what you are selling, you still don’t want to put it in your pay per click ad because the freebie seeker will have to click the ad before he or she will realize that they will have to buy something in order to get the freebie. I can tell you that freebie seekers will never buy anything from you because they are looking for free stuff.

Save your free incentive offer for your pitch page where it won’t cost you anything. Keep it out of your pay per click ad. You will get a higher click through rate but a much lower conversion rate using the word free and you will increase your chances of having a losing advertising campaign to go along with that higher click through rate.

The name of the pay per click game is converting sales not getting as much traffic to your site as possible. I guess you have to ask yourself do I want more sales or more traffic. If your answer is the latter there are better ways to get traffic that won’t cost you money in advertising. Save your pay per click campaigns for making sales.

Your pay per click campaign should generate quality traffic that will convert that traffic to buying customers. Let the freebie seekers get their freebies somewhere else. Don’t let them do it on your dime.

What’s up with that guy who has been scammed 37 times? It seems like I could run a search for apples and that ppc ad would still come up. He must be using every keyword and keyword phrase known to man. His advertising campaign must be costing him a fortune from all the clickthroughs that he must be getting. Unless he is a really dumb marketer he has got to be making money with the thing because that ad has been there for a long time.

I did click on the ad to see what he was doing so that I could add some good tidbits to post here but unfortunately there really isn’t anything to tell. What he is doing has been done many times over.

He offers a free report that reveals the three worse scams that he found. That free report is nothing but an email with three lines of the types of products that are scams. He doesn’t even name the products. Of course you are required to subscribe to his list in order to get the report. I opted out as soon as I received his email.

His pitch page is nothing special either. Same old review type of thing. He basically says out of 37 products that he bought 35 of them were total scams which leaves me with the question why does his ad say that he was scammed 37 times when he says on his pitch page that he was scammed 35 times? He also goes on to say that he had spent $4800 on the 37 products that he bought. He gives the impression that the 37 products were all information products. That would be about $130 on average, for each. That sounds pretty high considering the average ebook costs somewhere around, $30 to $50.

He also linked to the testimonials on the two sites that he was recommending in his review. I see nothing special there because just about everyone is doing that anyway.

There is nothing different about the two products that he recommends either. I know that one of them is good because I have read it. I can’t tell you about the other one because I never used it. They are not new products. They both have been around for a long time. So there’s nothing special there.

If you are waiting for me to tell you that I found something special that he is doing with that ppc campaign, sorry to tell you that I found nothing that would explain why he is doing so well.

The only thing that can explain it is for some reason people believe that review. I don’t know why because there’s nothing new or different about it from any other review that I have seen.