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January 16, 2007

Link Building

If you expect to get any traffic to your website you will need to get some incoming links. I read a really garbage SEO technique that tells you to run a search for your keywords to see who is ranked at the top of the search engines and then email the webmaster and ask him or her for a link. Now, let’s step into the real world shall we? There is no way a top ranked site is going to give a virtually unknown website an incoming link unless there is something really valuable in it for him or her. Begging for links is a waste of time unless you have something in return that you can offer.

There are top ranked sites out there that will give you an incoming link for a price. I don’t recommend this because it is very expensive and definitely not for anyone who is just starting out. I would stay away from using the pay for link back services because you could go broke very quickly. Besides, these are temporary links. Once you stop paying, your incoming link source will be gone anyway. What you want are permanent links.

There is a better way. There are actually a couple of really good ways to get incoming links. Before I tell you what they are you need to understand that you want quality incoming links. By quality, I mean that you want incoming links that are directly related to your website theme. If your website is real estate related, you want incoming links that relate to real estate.

As I said before, there are a couple of good ways to get quality incoming links to your website. The first is submitting articles to article sites. It’s a little more work writing articles but it is well worth the effort you put into it because these are really targeted high quality incoming links from websites that are highly ranked. The fact that article sites by nature, are very content rich, which is what the search engines are looking for, you will have really high quality incoming links from the article sites that you submit to. You don’t need to submit to a bunch of article sites because each article that you submit and is accepted will give you a new incoming link. You really don’t need to submit to more than a few. Just make sure that you submit your article under the correct category otherwise the incoming link will be useless because the search engines do look for link relevance. In the real estate example that I used above, you’d want to submit your articles under the real estate category. Before attempting to submit to any article sites read this post first. You will also get a list of the 3 best article sites that have worked the best for me.
http://the-truth-about-internet-marketing.com/category/articles

The second thing that you should do is start submitting your website to as many directories as you possibly can. Like the article sites the directories are listed by category as well. You would submit your website to the category that relates to what your website is about. The only thing that you will be submitting on directory sites is the link to your website. There are thousands of free directories on the Internet that you can submit to. Most of these directories have a paid version, and a free version. I’d use the free version because you want to submit to as many directories as possible and if you paid for each and every one of them, it would cost a fortune. How long it will take for your website to be accepted for inclusion depends on the directory that you are submitting to. Some will include your site immediately, to up to a month, while others can take several months to include you in their directory. Keep in mind that almost all directories will check your site to see if it is worthy of inclusion into their directory. Unless you have a really bad site or it is porn related or illegal, most directories will include you. Some directories are more picky about who they accept and you may be declined by a few. For the most part, you should be accepted.

So start building your incoming links because it is one of the most important parts of your SEO. Here’s a link to a list of directory sites. Keep in mind that some of these directories may not have a category that relates to your website. If that’s the case, move on to the ones that do. http://www.strongestlinks.com Some of these don’t have a free submission option. Skip over the ones that require payment. There are others that are conditional meaning that they require something in return such as linking back to them or becoming an editor. I’d skip those as well. Linking back to them really doesn’t do any good and you will have a link mess on your website. I would only submit to the directories that offer one way links. The above link sorts the directories with the free directories listed first.

One last comment; this is a lot of work and will require some time and a lot of dedication on your part. It is well worth doing this because this is the single best way to get your website noticed by humans and the search engines. You really should submit to both the article sites and directories.

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