February 10, 2007
Little Known Ways to Add Value to a Product
I generally don’t like the bonus angle of selling a product because to me it diminishes the legitimacy of the product being offered. Most bonuses are absolute junk. They are usually outdated information that no one wants anymore and probably were not that good in the first place.
If you are going to give a bonus with your product make sure that it adds value opposed to just throwing any old thing out there in hopes that it will be enough to entice the potential customer to buy what you have to sell. I can tell you it won’t.
By adding value, I mean that you need to take the product that you sell and add a bonus that will make that product better or easier for the buyer to use. For example let’s say that you are selling an ebook and you know that the information in that ebook is really good stuff but you found that the information may be a little difficult for a lot of people to understand. Here’s, a couple of things that you could do to add some value to your main product.
You could create a video that shows people how to do whatever the information contains.
Do an audio that explains what the different concepts are and how to execute them
People are fearful of buying things like information that they will not be able to do whatever the information requires them to do. Add a bonus that will remove those fears and you will convert sales far better than if you hadn’t added the bonus. You can also do the same type of thing with software as well.
Let’s face it. Nothing is perfect. Find the biggest problem with whatever it is that you sell and solve it. Add value to your bonus and you will do well.
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