Take Our Internet Marketing Tutorial Check Out Our Forum »

April 10, 2007

If you are doing this, you are promoting the wrong products

I think that so many Internet marketers are so fixated on digital or service related products such as software, ebooks, seo services, etc that they really don’t bother looking into physical products.

To start with most of these types of products are so saturated in the IM market it is almost impossible to find anything worth promoting that is potentially profitable. Have you run keyword searches for digital or service related products? If you have I’m guessing that you haven’t found much that will be profitable or isn’t super competitive.

There are a lot of gems out there when it comes to physical products because most people that do promote physical products are business owners promoting their own products. I can tell you that if you are an Internet marketer who is worth your salt you can blow these business owners out of the water because they don’t know crap about promoting their products online.

I have a couple of products that I have recently found that has very little competition that appears to be extremely profitable. I’m not going to tell you what they are at this time because I just started to promote them and I don’t have any real data at this time. From the early indications it looks like I’ll be able to get on the first page of Google in no time for my main keywords. It only took me 72 hours to get the website that I’m promoting this product on indexed.

If you are having the same problem that most Internet marketers are having of finding decent products and good keywords for those products promoting real physical products is definitely an easier game to play because the playing field is a lot more level and the supposed Gurus don’t seem to like playing on that field.

I can tell you from the research that I’ve done you can find some really nice keywords that are not very competitive at all.

Here’s the key. Find a bunch of physical products that you may consider promoting. It’s important that you find the product that you want to sell first because that’s what you want to build your website around. You will want the type of product that you promote in your domain name if possible as well.

Find a main product and build a niche around that product. For example: If you ran a search on chairs and recliner proved to be a good choice you could build your online business around recliners. Let me say before I go any further that I have no idea whether or not if recliner is a profitable choice or not because I haven’t checked to see if it is or not. I’m using this as an example and nothing else.

Here’s how to determine if a product choice is profitable or not. Run a keyword search with the yahoo keyword suggestion tool. In the above example you would run a search on chairs. You would look at the results that sit under the main keyword of chair and check to see if there is anything there that has a decent amount of searches. In our pretend search above we found that recliner has a decent amount of searches. Let’s pretend that we found 20,000 searches for this keyword.

The best thing to do when running a keyword search is to copy and past the results to a spreadsheet such as excel so that you can further analyze each keyword or keyword phrase result.

Ok. We’ve run our search and have found that recliner looks like it may be a good fit. To see how competitive and profitable the keyword recliner is we will run an allintitle search. Don’t worry, an allintitle search is a very simple process that takes less than a minute to run. Go to Google and type in allintitle:recliner

In our pretend allintitle search we find that recliner is found in the title on 5,000 website web pages. To determine how profitable and how competitive a keyword or keyword phrase is simply divide the search results by the allintitle search results to get your answer. In our recliner example you would take the 20,000 searches and divide it by the 5,000 allintitle searches which would give us a 4.

What we have done is ascertained the supply against the demand for our fictitious keyword search for recliner. In our search we found that the demand is 4-1 against the supply, which is an excellent ratio and a product that is well worth pursuing.

What our keyword search has told us is that there aren’t too many websites that we need to beat and that there are plenty of people out there who are looking for what we want to sell.

I’ve rambled on long enough with this. I’m certain that you get the idea. If you want to see real allintitle search results check out this post to get a better idea of what I’ve been talking about here. http://the-truth-about-internet-marketing.com/2007/03/30/the-all-important-allintitle

Here’s the link to Yahoo’s keyword suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion

Look for similar articles under these categories: 

No responses to "If you are doing this, you are promoting the wrong products"

Leave a Reply
Commenting policy: Some comments run the risk of being deleted. These include comments that are spam or cannot be understood or are rude.
You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word

Top - Home