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I’ve been asked on numerous occasions, how I get the right keywords to use for my website. I’ll give you a quick breakdown on how to get the right keywords for your website and hopefully it will get some traffic flowing to your website.

How to get the right keywords that will help your website be found with the search engines is no secret and is pretty easy to do. While it’s a little bit of work it is well worth doing with the rewards it will bring.

Here’s how to get the right keywords for your website. There are only a few things that you really have to do to get the right keywords for your website. That doesn’t mean that you should rush through it. Take your time and explore all possibilities before making any final decisions.

• Start by writing a list of keyword possibilities that pertain to the subject matter of your website.

For example: If your website is about toy trains, toy trains and trains would be something that you’d list.

• After you have made a list of all of your possible keywords use this tool to evaluate your keyword list. Plug in your keyword phrases into the search box to see how many people are searching for the term on a daily basis. If there are no search results for the search term scratch it from your list. Dig through the sub links that are relevant to your website. Add the sub links to your list along with the number of daily searches for the main keywords and the sub keywords that you find.

  Don’t exclude keywords that get a low number of searches. I will explain why shortly.

• Go to Google and run an allintitle search. Here’s how to run an allintitle search. Type in the Google search box, allintitle:Your Keyword Phrase. Replace Your Keyword Phrase with the main keywords that you originally listed and the sub keyword phrases that you found from doing your keyword research.

  Using the toy train example your allintitle would look like this for toy train allintitle:toy train Put the number of results on the keyword list beside the keyword for every allintitle search that you run. You will find the results on the right side above the result list in Google.

• From Google, run a link search of the top four sites listed in Google for each keyword on your list. Here’s how you would run a link search.

  Plug into the Google search box a keyword phrase from your list. Click on the top 4 sites from the search results that are listed, one by one. Copy the url from the address bar and paste it beside the corresponding keyword phrase for that search to your keyword list. Do the same for all of the keyword phrases on your list.

  Once you have all of the urls for the top sites, go to yahoo and run a link search. Using the toy train example, the link search would look like this link:toytrain.com

  You will get a list of results. The only thing that you need is the inlink number that will display at the top of the link search results. It will look like this. Inlinks (93). Again, put that number beside the corresponding keyword phrase on your list. Go through the same process for the other three links for that keyword phrase. You should end up with 4 Inlink numbers for each keyword phrase. Go through the rest of your keyword list repeating the process above for the remainder of your keyword list.

Now comes the evaluation. This will require common sense on your part. What you will be looking for are keywords that are not highly competitive.

Check your allintitle results. How many websites have the keyword in the title? The lower the number is, the less competitive it is. If you have an allintitle number that has 1,000 results or less, you have very low competition for that keyword. The same goes for the Inlinks. The less links that the top websites are getting the better.

You need to factor these two things in. That’s where the common sense comes in. If you have a keyword with an allintitle of say 800 results and the inlink results show 100 results, you have a good keyword. Where it gets a little confusing is when you have a low allintitle result and a high inlink result. That’s where you have to make a decision and use some common sense. Remember, you don’t have to be #1 on the search engines, you do want to be on the first page though. Chances are even if the inlink total is too high on the first 4 results doesn’t mean that every listing on the first page of Google will have a high total of inbound links.

The whole idea of going through the above process is to find keywords that will get your website found on the search engines. Finding a good keyword doesn’t mean getting the highest search result. Those keywords are almost always impossible to rank well on the search engines. You want to use keywords that are low in competition.

Low searches can result in additional traffic to your website as long a it isn’t too competitive. 5 searches a day for a keyword will result in over 100 searches a month. If you had 60 pages on your website using a different keyword for each page you could get found by 6,000 searchers a month at 5 searches a day for each keyword. It all adds up.

Anyway, that’s how to get the right keywords for your website.

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