November 21, 2007
Squeeze Page - Do you Really Need One?
Those who sell squeeze page software or sell squeeze page info will tell you that you do in order to get you to buy from them.
To start with you don’t need to buy squeeze page software or squeeze page info because a squeeze page is just a web form that has been made to look more professional.
In case you don’t know what a squeeze page is, it is simply a web form that visitors to your web page will give their name and email address so that the website owner can collect emails with it.
What I don’t like about a squeeze page is the way that most webmasters use them. I’m sure that you have come across a site or two where in order to view the website you have to give your email address. The site owner does this for one reason only, to get your email address so that he or she can spam you. When I land on a squeeze page like this I simply click away.
Web forms were not created with this in mind. They were originally created so that the user could voluntarily sign up for a newsletter, ezine, get updates, or for when someone bought something online so that the user could get a confirmation of what was purchased.
What many websites do with the so called squeeze page is tell you that they have invaluable information that will make you rich overnight but you have to give your name and email to see this information. After you have given your info you are almost always taken to a sales page where they will sell you this valuable info. Whether you buy or not is no big deal because you will be spammed with every garbage product that they sell.
The biggest culprits are the gurus. They justify it by saying that you gave them the info. Technically that’s true however the user wasn’t given much choice if he or she wants to see the info on their website. They trick you in believing that you will see this info for free. What ends up being free is the info about the info that they are trying to sell you. Before ever realizing it you’ve been squeezed. Hence the name squeeze page.
Then you have the people that sell the squeeze page software. These jerks use a squeeze page to get your email and then send you to their sales page where they tell you that you will be able to collect hundreds of thousands, if not millions of email addresses practically overnight.
You may be thinking that this is a great concept and that it should work. To start with it is unethical to use a squeeze page and it can and probably will get you in trouble with your host when someone reports you for spamming them. If you truly believe that you really can collect hundreds of thousands of emails and use them successfully, go try it and come back here and comment on how successful it was. I’m willing to bet that you will be very surprised how unsuccessful you will be.
At any rate, if you want to use a squeeze page on your website and I suggest that you don’t, create your own. Don’t buy it from marketers who only want to separate you from your money. There are plenty of tutorials online that will teach you how to create your own web form. Throw some images on it and make ridiculous claims and you will have a run of the mill squeeze page. ![]()
No responses to "Squeeze Page - Do you Really Need One?"
Leave a Reply