I’ve been spending my time much of this week looking at other blogs that deal with topics that are similar to the one’s here on this blog. I check other blog sites for a couple of reasons, one is to get new ideas to write about, and the other to find posts to comment to, to get some good back links to this site.

Anyway, there was a post that said that back links are king and not content. I know that both are really important but I’ll have to disagree with that post.

Everyone wants good back links so that the search engines will rank their website better however, content has been the only constant when it comes to the web in general. It has been this way since day one. The World Wide Web was created on the basis that people from anywhere in the world can share and get information. That’s what the Internet was built around and that will never change because that’s what the World Wide Web is, and always will be.

Search engines, (especially Google) will always put content in front of anything else no matter what it is. The web as a whole could not survive without the information that is provided. That’s what the majority of web surfers do on the Internet. For the most part they buy things on a whim when they find something of interest on the web page they are reading. Without the information the Internet user would never have found that product to buy.

Traffic and rankings are really important but without good quality, and frequently updated content, those back links are totally useless. What good is the extra traffic and the better ranking, if the website has nothing of substance on it?

With all of the information on the Internet, you have at your fingertips, a huge brainstorming think tank. If you use the information on the Internet you will never run out of ideas for your website.

Here’s where I find most of my ideas for my website content. I use blog and websites that have the same type of information as mine. I also visit article sites and look for articles that have related information of the content on my website.

Do not copy and paste someone else’s work to your website. Use whatever information that you find to generate new ideas for your content. Your visitors are looking for new original content when they come to your website. Be sure that you give it to them. You’ll also make the search engines happy if the information is your own. Getting ideas from other websites will spawn new ideas of your own.

Stay aware of your surroundings. You may see or hear something that may give you new ideas for your website content. Listen to what people are talking about. They may not be saying anything that relates to your content but they may say a word or two that may give you a new idea for your website content. You may even want to start a conversion with people about your website topic. You will at times find ideas from what you see and what you hear.

So, if you are having trouble coming up with new ideas, start searching the Internet for new ones. Just be sure to search for websites and articles that relate to your content. Keep your eyes open and an ear to the ground, you will be surprised at how many new ideas that you come up with by doing this.
internet marketing, pay per click ads, Web Page Content]]> http://the-truth-about-internet-marketing.com/where-to-find-ideas-for-your-website-content/feed/ http://the-truth-about-internet-marketing.com/writing-content-that-is-easy-to-understand/ http://the-truth-about-internet-marketing.com/writing-content-that-is-easy-to-understand/#comments Wed, 03 Jan 2007 13:20:40 +0000 Brian Queenan internet marketinginternet marketing solutionstrategic internet marketingvocabularyWeb Page Contentweb pageswritewriting http://the-truth-about-internet-marketing.com/2007/01/03/writing-content-that-is-easy-to-understand/ Since most of us are targeting average people, with average intelligence, to our website, it is important that we provide information on our web pages that is written in a way that is easy to understand. You want your content to be clearly understood by everyone. In other words write your content for the average person. If your website targets highly intelligent people, of course you would want to write at a much higher level. For most of us, we want to keep it simple because we want our information to be understood by all visitors that come to our website.

You are not in business to impress people with your vocabulary. You are in business, I assume, to make money. You supply information in the hopes that people will buy whatever it is you have to sell.

Using words above what the average person understands will cause he or she to click away from your website. The goal of providing good information is to keep the visitors on your site, there, as long as possible. The longer you keep your visitor there, the greater the chances of converting them into paying customers. I once read somewhere; the level of writing should be around eighth grade level. Keep this in mind when you sit down to write the content for your website.

Don’t get me wrong. I’m not implying in any way that the average person is stupid. Most people are in a hurry when it comes to reading the content on web pages. They will scan through quickly to see if the information is worth taking a closer look at or not. If everything is simply written, and easy to understand, your chances are greater that he or she will stay and read your content more closely. Make it difficult to read, and understand, he or she will leave in a heartbeat, never to return. Another reason to keep the content simple is the fact that there are a lot of people in the world who speak, and can read some English. Most are not fluent, and even fewer can read at a high level. Remember English is not their first language.

Keep your website simple and easy to understand and you will have visitors that will come back to your website to see if you have any new information for them. The more often they return to your website, the better your chances are of converting them to paying customers.
internet marketing, internet marketing solution, strategic internet marketing, vocabulary, Web Page Content, web pages, write, writing]]> http://the-truth-about-internet-marketing.com/writing-content-that-is-easy-to-understand/feed/ http://the-truth-about-internet-marketing.com/content-is-still-king/ http://the-truth-about-internet-marketing.com/content-is-still-king/#comments Mon, 25 Dec 2006 15:39:39 +0000 Brian Queenan search termWeb Page Content http://the-truth-about-internet-marketing.com/2006/12/25/content-is-still-king/ While so many things are constantly changing on the Internet one thing has not changed at all. Good content still rules the day. After All, the majority of people that use the Internet are looking for information. The important thing to remember is that you must give it to them or your website will not do very well. Throwing a long hyped sales letter and using it as your website will not get it done.

So many websites out there have no real content. Too often you will see a beautifully designed website with nothing but products on it. This is fine if the web surfer is looking for something to buy but if that’s all you have to offer you are leaving a lot of money on the table in my opinion. I will guarantee you that these types of sites don’t do very well.

Providing good content will cater to the majority of web surfers. Not only that, the content on your site will allow you to get more targeted traffic. Chances are, if they are interested in your content then they will also be interested in what you have to sell as long as it is directly related to your content. Your products should always be content related. Remember, your visitor came to your website for the content. Sell something that relates directly to the content and chances of converting increases many times over.

I know that you think that creating content is a lot of work. It is but it doesn’t have to be overwhelming nor do you have to do everything all at once either. If you were to put up 4 web pages a week you would have over 100 pages on your site in 6 months. If you were to continue to do this you would have a very large website with original content in a couple of years. I know a couple of years is a long time but ask yourself this. How much content will you have on your website in a couple of years if you do nothing.

I know that everyone and his brother says to take the easy way out and use other people’s content and use it for your website. It is better to use your own content because it is original to you. That’s what will separate you from the rest. You will be providing information that nobody has ever seen before. You are the best resource for the content on your website. Realize that many other websites will be using the same content if you were to use other people’s works. Make your website you, not someone else. Your visitors will be able to identify with you much better if the content is your own.

Search engines look for original content on the websites that it spiders and will rank websites with original content much better than copycat sites. As a matter of fact, your site can be penalized if that content is on a lot of other websites. Use original content and your site will get noticed faster and your conversion rates will be a lot higher.
search term, Web Page Content]]> http://the-truth-about-internet-marketing.com/content-is-still-king/feed/ http://the-truth-about-internet-marketing.com/its-all-in-the-list/ http://the-truth-about-internet-marketing.com/its-all-in-the-list/#comments Sun, 24 Dec 2006 17:27:42 +0000 Brian Queenan link farmsList Buildingrecommend a friendstategic internet marketing http://the-truth-about-internet-marketing.com/2006/12/24/its-all-in-the-list/ I know that you’ve heard this expression over and over again when it comes to marketing on the Internet. While it is quite true, I believe that most marketers are missing something very crucial to the building of their optin lists. I believe that this very important point eludes most online marketers or they don’t want to do the extra work that is required. If they realized the added benefit, I believe that they would incorporate this into their list building strategy.

To me, it’s all in the content that matters the most. Without targeted quality content you will never have a list that will convert the way that it should. Adding content rich information to your website will give your visitors the feeling that they know and trust you because of the great content that you provided them on your website.

It seems that every website on the Internet has a squeeze page. If you want to see the content of the website you have to give your email address to see it. The problem with all of the squeeze pages that I’ve seen on the Internet is that the end user has no idea of what they are opting into. Most of the time what you end up with as the end user is a bunch of spam with no information at all and the website that you are taken to is usually just one big sales ad of obscure information. Unless you pay, you’ll never get the information that the squeeze page promises or you will get some ridiculous in a word or two answer to that promise.

In my opinion, this is not a good way to build a solid list. Tricking people into giving you their information will not gain trust nor will it convert many sales. The only thing that it will do is cause a mass opt out of your list. Supplying good information will get you a more targeted list and a list of loyal subscribers who will buy from you over and over again.
link farms, List Building, recommend a friend, stategic internet marketing]]> http://the-truth-about-internet-marketing.com/its-all-in-the-list/feed/