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Some webmasters use black hat strategies to give their website a boost on the search engines index. Using black hat methods is a bad idea because it can get you banned by the search engines. If you know about black hat strategies you can bet that the search engines do too.

In case you don’t know what black hat is, here is a very short and basic description. Black hat is methods that are used to optimize a website in a way that violates the search engines guidelines.

Here are the most commonly used Black Hat SEO practices.

1.) Keyword stuffing is probably the most used black hat method. Keyword stuffing is overusing keywords throughout the web page. What black hat SEO’s do is repetitively use their target keyword phrase throughout the web page. For example, instead of using a keyword phrase once in the title, a black hat method may use that keyword phrase 4 or 5 times. Basically, keyword stuffing is the use of keywords more often than needed and because of this overuse the content on the web page often doesn’t make a lot of sense.

2.) Another black hat method is inserting hidden text on the web page. This is accomplished by making the text color the same as the background color of the web page allowing the black hat SEO to place the keywords on the web page hundreds of times but the visitor will never see them. The insertion of the hidden text is for the benefit of search engines only.

3.) Redirecting visitors from one web page to another. This is done with a META REFRESH tag or with a javascript. The idea behind this method is to optimize one page for the search engines and the other is a readable version for human visitors.

4.) Web page cloaking is another commonly used black hat method. Cloaking is used to trick the search engine spiders by pointing one page to the search engines and the other is another version of the web page and is pointed to the website visitors. The search engine version is optimized for the search engine spiders and the visitor version is human readable.

The four above strategies are not all of the black hat methods that are used but they are the most widely used.

Using black hat methods may get your website an initial boost on the major search engines but somewhere down the line they will detect these methods and will surely ban any website that is optimized using black hat methods.

Stick with the methods that are allowed by the search engines otherwise you will find yourself with a website that you can’t do anything with because it has been banned by the search engines.