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I’ve been spending my time much of this week looking at other blogs that deal with topics that are similar to the one’s here on this blog. I check other blog sites for a couple of reasons, one is to get new ideas to write about, and the other to find posts to comment to, to get some good back links to this site.

Anyway, there was a post that said that back links are king and not content. I know that both are really important but I’ll have to disagree with that post.

Everyone wants good back links so that the search engines will rank their website better however, content has been the only constant when it comes to the web in general. It has been this way since day one. The World Wide Web was created on the basis that people from anywhere in the world can share and get information. That’s what the Internet was built around and that will never change because that’s what the World Wide Web is, and always will be.

Search engines, (especially Google) will always put content in front of anything else no matter what it is. The web as a whole could not survive without the information that is provided. That’s what the majority of web surfers do on the Internet. For the most part they buy things on a whim when they find something of interest on the web page they are reading. Without the information the Internet user would never have found that product to buy.

Traffic and rankings are really important but without good quality, and frequently updated content, those back links are totally useless. What good is the extra traffic and the better ranking, if the website has nothing of substance on it?

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